| Multimedia is everywhere on the Internet,
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| | firm for your creative and production,
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| whether in the form of floating ads at
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| | make sure that the creative team
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| major websites, streaming video or
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| | understands the message you need to
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| animated presentations. Of course, there
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| | convey. Is a creative firm with a great
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| is a good reason why multimedia has
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| | portfolio and appealing style really able
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| become such an integral part of the web
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| | to promote effectively your product and
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| experience: it's an effective tool for
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| | or service? Only client testimonials,
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| capturing attention or provoking visitors
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| | references, case studies with solid
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| to buy or contact the site owner. For
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| | results, or market research can tell you
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| these reasons, many educational
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| | this. Even when obtaining the creative
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| institutions, businesses, and other
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| | from a top line firm, if you do your
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| organizations desire multimedia
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| | homework, you can still keep costs down.
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| presentations. Unfortunately, at first
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| | Prepare as much information about your
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| glance multimedia, often appears
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| | target audience, goals, customers,
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| prohibitively expensive for small
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| | products and services as possible.
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| businesses and non-profits. The following
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| | Develop a few rough concepts of your own,
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| represent a number of ways to control the
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| | in-house, to help orient the creative
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| high cost that typically accompanies
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| | team. Finally, discuss these endeavors
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| multimedia production without losing
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| | with your chosen firm up front and
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| quality. We believe these suggestions
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| | negotiate a reduction in fees if you both
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| will ensure that you save money but still
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| | agree that the information you provide is
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| feel good about your investment.Let's
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| | helpful.A second way to cut cots is to
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| begin by understanding the components of
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| | ask for fixed price development. This
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| professional multimedia production, which
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| | direction can mean losing some
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| include creative development, actual
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| | flexibility in the design of your site.
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| production, and various stages for
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| | However, the tradeoff can be worthwhile
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| revisions.The lion's share of multimedia
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| | if you are able to exert self-discipline.
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| production costs typically stems from
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| | For that reason, when choosing fixed
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| creative development. This is often the
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| | price development, be limited with
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| most controversial line item for frugal
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| | revisions, as you only get a few as part
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| business owners, who may ask, "shouldn't
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| | of a fixed price. Avoid common mistakes
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| the cost of the creative be part of the
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| | such as being unsure of what design
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| design or production costs?" As with fine
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| | direction you desire or being unsure of
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| clothing, where the choice of designer
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| | your marketing message. Carefully
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| adds to the cost of your product more so
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| | consider each deliverable in order to
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| than the actual material or sewing,
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| | provide all your comments in as few
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| multimedia design costs depend on the
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| | phases as possible - take a couple of
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| creative input as well. For example, if
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| | days, at least, to do this.Finally, when
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| you hire a designer with more experience
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| | working with a firm, make sure that you
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| or with a track record of creating
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| | provide them with only one point of
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| unique, catchy concepts, your creative
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| | contact so they don't spend additional
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| development costs may be higher. Of
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| | time coordinating between people in your
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| course, the final product may result in
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| | company - although seemingly amusing,
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| having a stronger impact as well. The
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| | that mistake is quite common, especially
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| solution isn't to pick the least
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| | so with growing businesses. Requiring
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| expensive creative professional, but
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| | your designer to handle internal
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| rather to understand their process in
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| | coordination of ideas leads to dramatic
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| order to help speed production (thus
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| | extensions in project timelines, so be
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| reducing cost).The second component of
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| | sure that you appoint someone internally
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| multimedia production, the design and
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| | to act as a point of contact and
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| production of the piece itself, typically
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| | clearinghouse of internal
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| requires less guesswork in terms of
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| | discussion. Another way to save on
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| defining cost. The cost per minute of
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| | multimedia costs is by concentrating on
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| production depends on a limited number of
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| | developing powerful ideas while keeping
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| specific parameters, such as the
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| | implementation simple. When too much time
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| complexity of the animation and the
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| | is spent on design and not enough on
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| overall quality of the design agency
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| | concept, you will waste production money
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| selected. Generally speaking, there are
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| | and effort. To make this strategy
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| three types of firms - from a cost
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| | effective interview firms that may front
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| perspective - you can choose to work
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| | load the creative, but also display
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| with: a purely on-shore, purely
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| | portfolio pieces that focus on conveying
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| off-shore, or a hybrid off-shore/on-shore
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| | ideas rather than showing off lots of
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| firm. The type of organization you choose
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| | special effects. Work with the designer
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| will have a strong correlation with the
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| | to simplify the production process by
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| quality and the price you pay.The third
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| | brainstorming easier ways to animate key
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| component, client revisions, is an area
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| | concepts, and be open to using less labor
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| controlled most easily and typically is
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| | intensive "vector" animation rather than
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| the cause of inflating or deflating
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| | 3D animations or video production. When
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| multimedia development costs beyond a
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| | it comes to sound, seek out talented and
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| designer's original estimate, or your
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| | "undiscovered" freelance musicians or
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| expectations. The most basic revisions
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| | voiceover actors working from home who
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| consist of three rounds: changes to
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| | can provide original audio that will cut
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| creative concepts, changes to a draft
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| | licensing costs..As a final point, the
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| version of the final product, and a final
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| | operational structure of your chosen
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| review. Often, more revisions may be
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| | design firm can impact cost and quality
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| needed when a designer is provided with
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| | as well. Off-shoring software development
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| inconsistent or incomplete information.
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| | is well established, but outsourcing
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| This invariably results in a higher cost
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| | design work abroad is less common and can
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| than expected.With the extensive time
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| | lead to interesting results due to
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| that some multimedia presentations call
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| | cultural differences or lack of marketing
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| for, requiring the efforts of creative
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| | knowledge. At the same time, larger
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| professionals and skilled developers,
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| | multimedia projects often benefit from
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| it's not surprising that multimedia
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| | repetitive production taking place
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| presentations and ads can be expensive.
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| | off-shore. Depending on your needs, a
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| Why, then, consider them? Are they
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| | "full" off-shore firm with just a sales
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| effective?Multimedia presentations are
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| | presence in the US may not be able to
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| very successful at grabbing people's
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| | provide you with the customer service
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| attention. Multimedia results in higher
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| | needed. On the other hand, a fully US
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| retention of marketing information by
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| | firm will likely double your production
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| viewers, or more enthusiasm for an offer.
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| | costs.The best choice for small
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| When compared to static text, graphics,
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| | businesses is a design firm employing a
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| or even audio, multimedia is simply more
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| | hybrid approach, where creative
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| compelling due to its ability to trigger
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| | development and high level design is
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| multiple senses at the same
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| | handled by professionals that you can
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| time..According to DoubleClick (quoted in
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| | meet and build rapport with, but where
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| ZDNet.com, Joseph, 2002) multimedia ads
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| | larger production is handled costs
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| have a 71 percent higher impact than
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| | effectively by a well managed offshore
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| their static counterparts. Similarly, in
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| | team.By controlling the costs of
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| 1997, the California Community College
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| | multimedia your business can afford a
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| system, "implemented a test design to
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| | highly effective communication tool that
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| assess the efficacy of multimedia
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| | can pique site visitors' or ad viewers'
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| technology as a non-traditional form of
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| | interest. Remember these key points:-
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| instruction" (Luna & McKenzie, 1997).
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| | Think "simple" when it comes to producing
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| Surveys take after the test determined,
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| | animations - focus on strong ideas
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| "40% of the students felt multimedia
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| | instead.
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| improved understanding and 73% found it a
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| | - Be disciplined with your revisions to
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| positive addition to the course."
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| | avoid charges for many rounds of changes.
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| Finally, a study published in the Journal
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| | - Take over creative development and let
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| of Management Information Systems
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| | your designers simply produce your vision
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| (Benbasat & Lim, 2002) determined that
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| | when your in-house creative is strong.
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| multimedia "facilitat [es] the retention
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| | Otherwise seek out a trustworthy design
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| and subsequent recall of explanative
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| | agency with a track record of strong
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| information..." The study consisted of
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| | creative development.
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| two test groups. One group processed
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| | - Work with firms that employ an optimal
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| information through a "text-based system"
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| | mix of US and off-shore development.One
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| and the other a "multimedia system." The
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| | never needs to cut out quality while
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| subjects who were tested on the basis of
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| | cutting costs. Strong concepts and ideas
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| a "multimedia system" received a higher
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| | will make the biggest difference in your
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| mean test score of 2.70 compared to the
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| | presentation's success at the end of the
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| 2.10 of the text based group (p.114);
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| | day.ReferencesBenbasat, I., Lim, K.H.
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| clearly demonstrating that higher
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| | (2002). The influence of multimedia on
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| retention is possible with multimedia.
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| | improving the comprehension of
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| The case for implementing multimedia
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| | organizational information. Journal of
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| into your marketing, sales or advertising
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| | Management Information Systems, 19,
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| is clear. What can your business or
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| | 114-115. Retrieved August 5, 2004, from
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| non-profit do to cut its costs?The first
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| | EbscoHost, M. (1997, February). The cost
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| method involves separating the
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| | of computer based training: A directory
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| development of the creative (the message,
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| | of development houses. EMedia
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| concepts, and storyboards) from the
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| | Professional, 10, 109. Retrieved August
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| production (design, animation, and sound
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| | 12, 2004, from InfoTrac Web: General
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| production), or at least finding ways to
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| | Reference Center Gold.Joseph, P. (2002,
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| control it.An article by Mark Frits for
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| | January). Beyond the Banner: New
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| EMedia Professional (1997) discussing a
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| | strategies in online advertising. Tech
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| fax survey taken of 100 different
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| | Update, Retrieved August 27, 2004, from
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| multimedia production specialists
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| | C.J., McKenzie, J. (1997, February).
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| determined, "the creative time spent by
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| | Testing multimedia in the community
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| designers and project managers, as the
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| | college classroom. T H E Journal, 24, 78.
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| most expensive factor of production."
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| | Retrieved August 5, 2004, from EbscoHost,
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| Therefore, if a business has already
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| | © 2004 Polar DesignPatricia A. Schmal
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| developed a detailed creative concept,
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| | Patricia Schmal is a Marketing Associate
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| storyboard, schematics, or other
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| | with Polar Design where she plays a
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| documentation of what needs to be done,
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| | pivotal role in its creative team's
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| it can reduce the total cost of producing
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| | concept development, and also works to
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| multimedia by utilizing a small design
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| | improve clients' link popularity and
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| firm or freelancer. Costs are cut because
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| | search engine positioning. Patricia is
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| the time and skill spent on one creative
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| | also an active participant in its public
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| is replaced by an in-house team. Of
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| | relations activity. Patricia is
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| course, to ensure success, only those
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| | currently an undergraduate student at
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| small businesses who believe they possess
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| | Merrimack College in North Andover,
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| strong creative assets (with professional
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| | Massachusetts where she is completing a
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| advertising or marketing expertise)
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| | degree in Business Administration.Mark J.
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| should attempt this approach.Remember, if
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| | Jaklovsky
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| you do ask your designer or design firm
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| | Mark Jaklovsky is Managing Director and
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| to handle the creative, that the route of
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| | a co-founder of Polar Design an
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| working directly with a designer (rather
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| | interactive agency employing 25
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| than a firm with a creative team) may cut
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| | designers, developers and web marketers
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| costs and also quality. Firms with full
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| | in North American and Europe. Polar
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| time creative professionals that are not
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| | Design is a full-service provider of
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| involved in day to day design are often
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| | multimedia and graphic design, software
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| able to craft unique storyboards that
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| | development, and search engine marketing
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| describe and explain products, services,
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| | services. In his capacity as Managing
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| or company mission in memorable ways.
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| | Director, Mark spearheaded dozens of
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| Freelancers are a poor choice for strong
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| | successful multimedia presentations, web
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| creative since they often work alone and
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| | sites and online marketing campaigns on
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| have limited means to brainstorm and
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| | behalf of Polar Design's clients since
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| perfect concepts with other creative
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| | 1999. Mark is a graduate of Georgetown
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| professionals - a principal
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| | University's School of Foreign Service
|
| differentiating factor and benefit of
| |
| | where he earned a B.S. in Foreign
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| working with a firm.If you do select a
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| | Service.
|
