| Selling online can be very difficult, more difficult than in | | | | studying your web site statistics even if they do not |
| the 3D world because you do not get any personal | | | | provide this type of information. You know which |
| contact with your customer. People cannot just | | | | page(s) you are promoting, are people looking at other |
| browse like they do in a store, they cannot offer | | | | pages as well?If not, you must alter your web site |
| feedback, and it is hard to build and maintain trust | | | | copy, design or navigation. There are several places |
| throughout the entire online sales process. What | | | | now where you can have your web site reviewed for |
| compounds this difficulty is the fact that most online | | | | free by other internet marketers. This can be very |
| marketers have absolutely no experience in the field | | | | valuable information; learn from it to build a site that |
| of advertising and sales.Evaluate Your Sales Process | | | | makes visitors feel confident enough to buy from |
| There are many aspects that effect your sales | | | | you.Also, be sure to send prospects directly to the |
| process online and it is possible to track the | | | | page that contains the information you promise in your |
| effectiveness at each stage:Phase 1 is your | | | | ad, it will make their visit quick, effective, and |
| advertising. The first step is just to get people to your | | | | memorable. If you advertise a particluar product, send |
| site.To measure your traffic you must have some kind | | | | them to that page directly, rather than landing them on |
| of statistics for either your web site or integrated with | | | | your home page and trusting that they will navigate to |
| the ads you place, such as ad tracker URL's.If you | | | | where you want them to be.Affiliates can experiment |
| can't get people to your site, you must alter your | | | | with sending prospects to pages other than the main |
| advertising methods or, more likely, your ad copy, there | | | | page (if provided) to see if that makes any difference |
| is no way around it. Whether you are using free or | | | | in their sales ratio.Phase 3 would be your order |
| paid advertising, a good ad will get clicks (at least | | | | process. Are people looking around, going to the order |
| some). Remember that no matter how good an ad | | | | page and then leaving?Here again, you need |
| looks to you, if it doesn't do it's job, it is useless. Keep a | | | | comprehensive web site statistics. If you do not have |
| log of the ads you place along with where and when; | | | | site paths statistics, pay close attention to the number |
| don't use ads that do not produce results once they | | | | of hits each of your pages receive. If you see that |
| have been given a fair chance.If your ads never seem | | | | many people go to the order page, but do not buy, you |
| to draw visitors, make improving your ad writing skills a | | | | will have to either rewrite your text to clear up |
| priority right away. Today there are many resources | | | | misunderstanding, lower your price, display payment |
| available to help you learn to write a better ad, including | | | | options more clearly, or implement some other change |
| ebooks, live personal ad writing workshops and ad | | | | that makes the ordering process quicker and |
| writing seminars.To be sure that WHERE you are | | | | easier.Try to capture email addresses with a contest, |
| advertising is not the problem, it is best to get | | | | free product, report or newsletter so that you can |
| recommendations from other online marketers for | | | | follow up with potential customers.Of course, affiliates |
| advertising sites and tools that produce results. This will | | | | would have no control over the ordering process with |
| save you the time and frustration of trying them all out | | | | a replicated site. I think this is important, so I will say it |
| for yourself. It will also allow you to stay focused on | | | | again: If you find that you are driving targeted traffic |
| your offer rather than spending your time searching | | | | (not just click exchange hits) to your affiliate site, but |
| for ways to promote it.Look for recommendations in | | | | not making any sales, you need to reconsider your |
| marketing chat rooms and ask for their results or find | | | | offer: does it really have such a wide public appeal? |
| a reputable marketing information site that will give you | | | | Maybe new competition has arisen that has made |
| plenty of free information along with their proven | | | | your product less of a value? Have you given people |
| recommendations.Affiliates without control over their | | | | enough time to consider your offer and have you |
| web site need to pay special attention to getting traffic. | | | | followed up? Be objective!Don't Guess! |
| Presumably the offer you are selling includes a web | | | | When you are having trouble generating sales, you |
| page that sells, after all it sold you.If you find that you | | | | need to track all of your activity (and the activities of |
| are driving targeted traffic (not just click exchange hits) | | | | your visitors) to pinpoint where the trouble lies. Only |
| to your affiliate site, but not making any sales, you | | | | then will you know where you need to make changes. |
| need to reconsider your offer: does it really have such | | | | Without this kind of information, you are just guessing |
| a wide public appeal? Maybe new competition has | | | | and that could be worse than leaving it alone.Cathy |
| arisen that has made your offer less of a value? Have | | | | Wagner, online business expert and owner of |
| you given people enough time to consider your offer | | | | onestopinternetbusiness.com, will help you reach your |
| and have you followed up? Be objective.Phase 2 is | | | | goals faster with hands-on marketing guidance and |
| your web site copy and navigation. Are people coming | | | | support, personalized for you own unique business. |
| to your site and looking around, or do they click away | | | | You can save hundreds of dollars and countless hours |
| immediately?To find out, it is best to have web sites | | | | of frustration when you know how to avoid common |
| statistics that include the path visitors take once they | | | | mistakes and pitfalls. |
| get to your site, but you can get an idea about this by | | | | |