| Selling online can be very difficult, more | | | | this by studying your web site statistics |
| difficult than in the 3D world because you do | | | | even if they do not provide this type of |
| not get any personal contact with your | | | | information. You know which page(s) you are |
| customer. People cannot just browse like they | | | | promoting, are people looking at other pages |
| do in a store, they cannot offer feedback, | | | | as well?If not, you must alter your web site |
| and it is hard to build and maintain trust | | | | copy, design or navigation. There are several |
| throughout the entire online sales process. | | | | places now where you can have your web site |
| What compounds this difficulty is the fact | | | | reviewed for free by other internet |
| that most online marketers have absolutely no | | | | marketers. This can be very valuable |
| experience in the field of advertising and | | | | information; learn from it to build a site |
| sales.Evaluate Your Sales Process | | | | that makes visitors feel confident enough to |
| | | | buy from you.Also, be sure to send prospects |
| There are many aspects that effect your | | | | directly to the page that contains the |
| sales process online and it is possible to | | | | information you promise in your ad, it will |
| track the effectiveness at each stage:Phase 1 | | | | make their visit quick, effective, and |
| is your advertising. The first step is just | | | | memorable. If you advertise a particluar |
| to get people to your site.To measure your | | | | product, send them to that page directly, |
| traffic you must have some kind of statistics | | | | rather than landing them on your home page |
| for either your web site or integrated with | | | | and trusting that they will navigate to where |
| the ads you place, such as ad tracker | | | | you want them to be.Affiliates can experiment |
| URL's.If you can't get people to your site, | | | | with sending prospects to pages other than |
| you must alter your advertising methods or, | | | | the main page (if provided) to see if that |
| more likely, your ad copy, there is no way | | | | makes any difference in their sales |
| around it. Whether you are using free or paid | | | | ratio.Phase 3 would be your order process. |
| advertising, a good ad will get clicks (at | | | | Are people looking around, going to the order |
| least some). Remember that no matter how good | | | | page and then leaving?Here again, you need |
| an ad looks to you, if it doesn't do it's | | | | comprehensive web site statistics. If you do |
| job, it is useless. Keep a log of the ads you | | | | not have site paths statistics, pay close |
| place along with where and when; don't use | | | | attention to the number of hits each of your |
| ads that do not produce results once they | | | | pages receive. If you see that many people go |
| have been given a fair chance.If your ads | | | | to the order page, but do not buy, you will |
| never seem to draw visitors, make improving | | | | have to either rewrite your text to clear up |
| your ad writing skills a priority right away. | | | | misunderstanding, lower your price, display |
| Today there are many resources available to | | | | payment options more clearly, or implement |
| help you learn to write a better ad, | | | | some other change that makes the ordering |
| including ebooks, live personal ad writing | | | | process quicker and easier.Try to capture |
| workshops and ad writing seminars.To be sure | | | | email addresses with a contest, free product, |
| that WHERE you are advertising is not the | | | | report or newsletter so that you can follow |
| problem, it is best to get recommendations | | | | up with potential customers.Of course, |
| from other online marketers for advertising | | | | affiliates would have no control over the |
| sites and tools that produce results. This | | | | ordering process with a replicated site. I |
| will save you the time and frustration of | | | | think this is important, so I will say it |
| trying them all out for yourself. It will | | | | again: If you find that you are driving |
| also allow you to stay focused on your offer | | | | targeted traffic (not just click exchange |
| rather than spending your time searching for | | | | hits) to your affiliate site, but not making |
| ways to promote it.Look for recommendations | | | | any sales, you need to reconsider your offer: |
| in marketing chat rooms and ask for their | | | | does it really have such a wide public |
| results or find a reputable marketing | | | | appeal? Maybe new competition has arisen that |
| information site that will give you plenty of | | | | has made your product less of a value? Have |
| free information along with their proven | | | | you given people enough time to consider your |
| recommendations.Affiliates without control | | | | offer and have you followed up? Be |
| over their web site need to pay special | | | | objective!Don't Guess! |
| attention to getting traffic. Presumably the | | | | |
| offer you are selling includes a web page | | | | When you are having trouble generating |
| that sells, after all it sold you.If you find | | | | sales, you need to track all of your activity |
| that you are driving targeted traffic (not | | | | (and the activities of your visitors) to |
| just click exchange hits) to your affiliate | | | | pinpoint where the trouble lies. Only then |
| site, but not making any sales, you need to | | | | will you know where you need to make changes. |
| reconsider your offer: does it really have | | | | Without this kind of information, you are |
| such a wide public appeal? Maybe new | | | | just guessing and that could be worse than |
| competition has arisen that has made your | | | | leaving it alone.Cathy Wagner, online |
| offer less of a value? Have you given people | | | | business expert and owner of |
| enough time to consider your offer and have | | | | onestopinternetbusiness.com, will help you |
| you followed up? Be objective.Phase 2 is your | | | | reach your goals faster with hands-on |
| web site copy and navigation. Are people | | | | marketing guidance and support, personalized |
| coming to your site and looking around, or do | | | | for you own unique business. You can save |
| they click away immediately?To find out, it | | | | hundreds of dollars and countless hours of |
| is best to have web sites statistics that | | | | frustration when you know how to avoid common |
| include the path visitors take once they get | | | | mistakes and pitfalls. |
| to your site, but you can get an idea about | | | | |