Grrr! Why Aren't I Making SALES?!

Selling online can be very difficult, more difficult than instudying your web site statistics even if they do not
the 3D world because you do not get any personalprovide this type of information. You know which
contact with your customer. People cannot justpage(s) you are promoting, are people looking at other
browse like they do in a store, they cannot offerpages as well?If not, you must alter your web site
feedback, and it is hard to build and maintain trustcopy, design or navigation. There are several places
throughout the entire online sales process. Whatnow where you can have your web site reviewed for
compounds this difficulty is the fact that most onlinefree by other internet marketers. This can be very
marketers have absolutely no experience in the fieldvaluable information; learn from it to build a site that
of advertising and sales.Evaluate Your Sales Processmakes visitors feel confident enough to buy from
There are many aspects that effect your salesyou.Also, be sure to send prospects directly to the
process online and it is possible to track thepage that contains the information you promise in your
effectiveness at each stage:Phase 1 is yourad, it will make their visit quick, effective, and
advertising. The first step is just to get people to yourmemorable. If you advertise a particluar product, send
site.To measure your traffic you must have some kindthem to that page directly, rather than landing them on
of statistics for either your web site or integrated withyour home page and trusting that they will navigate to
the ads you place, such as ad tracker URL's.If youwhere you want them to be.Affiliates can experiment
can't get people to your site, you must alter yourwith sending prospects to pages other than the main
advertising methods or, more likely, your ad copy, therepage (if provided) to see if that makes any difference
is no way around it. Whether you are using free orin their sales ratio.Phase 3 would be your order
paid advertising, a good ad will get clicks (at leastprocess. Are people looking around, going to the order
some). Remember that no matter how good an adpage and then leaving?Here again, you need
looks to you, if it doesn't do it's job, it is useless. Keep acomprehensive web site statistics. If you do not have
log of the ads you place along with where and when;site paths statistics, pay close attention to the number
don't use ads that do not produce results once theyof hits each of your pages receive. If you see that
have been given a fair chance.If your ads never seemmany people go to the order page, but do not buy, you
to draw visitors, make improving your ad writing skills awill have to either rewrite your text to clear up
priority right away. Today there are many resourcesmisunderstanding, lower your price, display payment
available to help you learn to write a better ad, includingoptions more clearly, or implement some other change
ebooks, live personal ad writing workshops and adthat makes the ordering process quicker and
writing seminars.To be sure that WHERE you areeasier.Try to capture email addresses with a contest,
advertising is not the problem, it is best to getfree product, report or newsletter so that you can
recommendations from other online marketers forfollow up with potential customers.Of course, affiliates
advertising sites and tools that produce results. This willwould have no control over the ordering process with
save you the time and frustration of trying them all outa replicated site. I think this is important, so I will say it
for yourself. It will also allow you to stay focused onagain: If you find that you are driving targeted traffic
your offer rather than spending your time searching(not just click exchange hits) to your affiliate site, but
for ways to promote it.Look for recommendations innot making any sales, you need to reconsider your
marketing chat rooms and ask for their results or findoffer: does it really have such a wide public appeal?
a reputable marketing information site that will give youMaybe new competition has arisen that has made
plenty of free information along with their provenyour product less of a value? Have you given people
recommendations.Affiliates without control over theirenough time to consider your offer and have you
web site need to pay special attention to getting traffic.followed up? Be objective!Don't Guess!
Presumably the offer you are selling includes a webWhen you are having trouble generating sales, you
page that sells, after all it sold you.If you find that youneed to track all of your activity (and the activities of
are driving targeted traffic (not just click exchange hits)your visitors) to pinpoint where the trouble lies. Only
to your affiliate site, but not making any sales, youthen will you know where you need to make changes.
need to reconsider your offer: does it really have suchWithout this kind of information, you are just guessing
a wide public appeal? Maybe new competition hasand that could be worse than leaving it alone.Cathy
arisen that has made your offer less of a value? HaveWagner, online business expert and owner of
you given people enough time to consider your offeronestopinternetbusiness.com, will help you reach your
and have you followed up? Be objective.Phase 2 isgoals faster with hands-on marketing guidance and
your web site copy and navigation. Are people comingsupport, personalized for you own unique business.
to your site and looking around, or do they click awayYou can save hundreds of dollars and countless hours
immediately?To find out, it is best to have web sitesof frustration when you know how to avoid common
statistics that include the path visitors take once theymistakes and pitfalls.
get to your site, but you can get an idea about this by