| If this doesn't get you excited, nothing | | | | you do something proactive to REACTIVATE |
| will. And, frankly, I probably shouldn't even | | | | them, they're going to stay inactive. The |
| be telling you this because it DOESN'T even | | | | good news is that statistics show over 50% of |
| require the Chiropractic Dashboard to work | | | | your inactive patients would become active |
| like crazy. In fact, you can start | | | | again in your office if you simply contacted |
| benefitting from this powerful chiropractic | | | | them about getting started again. That's 5 |
| patient attraction tip immediately after you | | | | out of 10 inactive patients you're currently |
| finish this email. Excited yet? No? Just hang | | | | not seeing right now, that would come back in |
| tight, you will be. Trust me. First, a | | | | to your office and start-up their care |
| question... Have you ever stained a deck? | | | | program again with you, if you simply |
| Yeah... a deck... a wooden one... have you | | | | contacted them. Contact them, how? Doesn't |
| ever stained one? No? Well, me neither. I was | | | | matter. Postcard, letter, staff call, email, |
| absent the day the Big Guy upstairs handed | | | | online video, audio postcard. The key is just |
| out "handyman" skills. Anyway, when I lived | | | | letting them know you're concerned about |
| in New Jersey I had this really nice cedar | | | | them, not angry or upset with them, and would |
| and Trex deck installed overlooking my | | | | love to get them back on the right track |
| backyard of about a 1/4 acre. It kind of had | | | | again. And, if you can contact them more than |
| this mid-western feel to it... really nice. | | | | once, for the ones who don't respond to your |
| If you're not familiar with Trex, it's sort | | | | initial contact, even better. Most of the |
| of like a tough plastic that doesn't require | | | | time 3 properly written contacts to a list of |
| any maintenance, and is sometimes used as | | | | 10 inactive patients will turn into 4 to 6 |
| decking. Perfect for a 'home repair | | | | reactivated patients for you. Really! Now, |
| challenged' guy like myself. The only | | | | because of the automation and ease that comes |
| maintenance it did require was an annual | | | | with email, and online audio and video, I'm |
| application of the cedar stain on the cedar. | | | | personally partial to using the Internet to |
| Of course, I had to call our handy man in | | | | reactivate patients. But, again, you don't |
| each year to do it for me, but nevertheless, | | | | have to use the Internet. However, with |
| it got done. I think we paid him around $400 | | | | something online like the Chiropractic |
| or so to restain all of the cedar which was | | | | Dashboard you don't have to worry about |
| fine by me and good for him. What amazed me, | | | | sending out letters or postcards or whether |
| though, was that every year when it was time | | | | your staff is making the calls to your |
| to have the deck restained again, if I didn't | | | | inactive patients at the correct time or not. |
| call the handyman to come back he would never | | | | Online, with something like the Chiropractic |
| call me. And, because of that, there were | | | | Dashboard, you can have the 3 contacts being |
| many years where I didn't end up calling the | | | | done for you, with email, audio, and video, |
| handyman back for well over a year and a | | | | all on total autopilot without you ever |
| half, if not more. What the heck does my deck | | | | having to think about it. You can experience |
| and lack of maintenance skills have to do | | | | it yourself by clicking on the link at the |
| with your chiropractic practice? A heck of a | | | | bottom of this article. Regardless, though, |
| lot! Here's why: Most of your patients are | | | | remember... Don't lose patients and cash flow |
| just like me. No... not bad with tools... | | | | just because they haven't been into your |
| but... busy. Sometimes so busy, running | | | | office in a while. Even if it's been months, |
| around with tons on their personal To Do list | | | | it's important to recognize, with some simple |
| that their chiropractic care falls by the | | | | contacts executed at the correct time you |
| wayside. In some cases, it falls by the | | | | could start bringing back half of your |
| wayside for so long that they either forget | | | | inactive patients. Think of the financial |
| about it altogether or, more likely, they | | | | impact that would have on your practice and |
| become uncomfortable calling your office to | | | | lifestyle. HUGE! SidebarL: I wonder how much |
| schedule a new appointment, embarrassed that | | | | money our former handyman is losing ever year |
| it's been so long. What happens then? They | | | | by not contacting former customers about |
| don't call and don't come back for care with | | | | having their decks restained. Probably |
| you. And, the typical chiropractic office | | | | THOUSANDS! With some simple contacts he could |
| chalks them up as a former patient... a lost | | | | probably reclaim most of that. You too, in |
| patient. Meanwhile, they're not lost. They're | | | | your practice. |
| just what we would call INACTIVE. And, until | | | | |