| If this doesn't get you excited, nothing will. And, frankly, I | | | | would call INACTIVE. And, until you do something |
| probably shouldn't even be telling you this because it | | | | proactive to REACTIVATE them, they're going to stay |
| DOESN'T even require the Chiropractic Dashboard to | | | | inactive. The good news is that statistics show over |
| work like crazy. In fact, you can start benefitting from | | | | 50% of your inactive patients would become active |
| this powerful chiropractic patient attraction tip | | | | again in your office if you simply contacted them about |
| immediately after you finish this email. Excited yet? | | | | getting started again. That's 5 out of 10 inactive |
| No? Just hang tight, you will be. Trust me. First, a | | | | patients you're currently not seeing right now, that |
| question... Have you ever stained a deck? Yeah... a | | | | would come back in to your office and start-up their |
| deck... a wooden one... have you ever stained one? | | | | care program again with you, if you simply contacted |
| No? Well, me neither. I was absent the day the Big | | | | them. Contact them, how? Doesn't matter. Postcard, |
| Guy upstairs handed out "handyman" skills. Anyway, | | | | letter, staff call, email, online video, audio postcard. The |
| when I lived in New Jersey I had this really nice cedar | | | | key is just letting them know you're concerned about |
| and Trex deck installed overlooking my backyard of | | | | them, not angry or upset with them, and would love to |
| about a 1/4 acre. It kind of had this mid-western feel to | | | | get them back on the right track again. And, if you can |
| it... really nice. If you're not familiar with Trex, it's sort of | | | | contact them more than once, for the ones who don't |
| like a tough plastic that doesn't require any | | | | respond to your initial contact, even better. Most of the |
| maintenance, and is sometimes used as decking. | | | | time 3 properly written contacts to a list of 10 inactive |
| Perfect for a 'home repair challenged' guy like myself. | | | | patients will turn into 4 to 6 reactivated patients for |
| The only maintenance it did require was an annual | | | | you. Really! Now, because of the automation and ease |
| application of the cedar stain on the cedar. Of course, I | | | | that comes with email, and online audio and video, I'm |
| had to call our handy man in each year to do it for me, | | | | personally partial to using the Internet to reactivate |
| but nevertheless, it got done. I think we paid him around | | | | patients. But, again, you don't have to use the Internet. |
| $400 or so to restain all of the cedar which was fine | | | | However, with something online like the Chiropractic |
| by me and good for him. What amazed me, though, | | | | Dashboard you don't have to worry about sending out |
| was that every year when it was time to have the | | | | letters or postcards or whether your staff is making |
| deck restained again, if I didn't call the handyman to | | | | the calls to your inactive patients at the correct time or |
| come back he would never call me. And, because of | | | | not. Online, with something like the Chiropractic |
| that, there were many years where I didn't end up | | | | Dashboard, you can have the 3 contacts being done |
| calling the handyman back for well over a year and a | | | | for you, with email, audio, and video, all on total autopilot |
| half, if not more. What the heck does my deck and | | | | without you ever having to think about it. You can |
| lack of maintenance skills have to do with your | | | | experience it yourself by clicking on the link at the |
| chiropractic practice? A heck of a lot! Here's why: | | | | bottom of this article. Regardless, though, remember... |
| Most of your patients are just like me. No... not bad | | | | Don't lose patients and cash flow just because they |
| with tools... but... busy. Sometimes so busy, running | | | | haven't been into your office in a while. Even if it's |
| around with tons on their personal To Do list that their | | | | been months, it's important to recognize, with some |
| chiropractic care falls by the wayside. In some cases, it | | | | simple contacts executed at the correct time you |
| falls by the wayside for so long that they either forget | | | | could start bringing back half of your inactive patients. |
| about it altogether or, more likely, they become | | | | Think of the financial impact that would have on your |
| uncomfortable calling your office to schedule a new | | | | practice and lifestyle. HUGE! SidebarL: I wonder how |
| appointment, embarrassed that it's been so long. What | | | | much money our former handyman is losing ever year |
| happens then? They don't call and don't come back | | | | by not contacting former customers about having their |
| for care with you. And, the typical chiropractic office | | | | decks restained. Probably THOUSANDS! With some |
| chalks them up as a former patient... a lost patient. | | | | simple contacts he could probably reclaim most of that. |
| Meanwhile, they're not lost. They're just what we | | | | You too, in your practice. |