| Are you writing articles? | | | | keep their interest right from the start. |
| | | | |
| I know. You've already heard it 100 times | | | | Try using short paragraphs, sentences and |
| before. Thequestion is not IF you're writing | | | | words. This willkeep the tempo upbeat and |
| articles, but WHAT you'reactually writing. | | | | make your article much easier toread (or |
| Simply throwing a bunch of words | | | | skim, as most do online). |
| togetherisn't going to get you very far. | | | | |
| | | | Key #4: Create Several Sub-Headings |
| Here's a blueprint that outlines the 7 keys | | | | |
| to writingsuccessful articles. Follow the 7 | | | | To better organize your thoughts, divide your |
| keys and you'reguaranteed to get more | | | | article intosub-headings. At times, writing a |
| exposure with your articles. | | | | 500-700 word article canseem insurmountable. |
| | | | Sub-headings make things easier. |
| Key #1: Choose a HOT Topic | | | | |
| | | | Instead of tackling the entire article at |
| You'll need to do a little research on this | | | | once, try writingone paragraph at a time. |
| one. If you'realready in touch with the | | | | |
| target market for your article,this should | | | | Key #5: "Close The Sale" With A Resource Box |
| come easy. | | | | |
| | | | One of the worst things you can do is to |
| Research, spy, observe. Do whatever it takes | | | | leave your readerhanging. They've just read |
| to understandyour target market. What issues | | | | your great article, now what? Aresource box |
| are hot? What topicscurrently appear within | | | | appears at the very end of your article. |
| top ezines, messageboards, ebooks? | | | | It'sthe last line that your reader sees. It's |
| | | | your chance toset the next step. |
| It's also a good idea to frequently visit | | | | |
| articledirectories and content sites. These | | | | Make sure that your resource box is |
| sites contain currentarticles on a variety of | | | | compelling. Make thereader jump over to your |
| popular topics. Here's a shortlist: | | | | website, sign up for your ezine,download your |
| | | | latest ebook, claim their free gift -- |
| Key #2: Choose a "Magnetic" Title | | | | getcreative! |
| | | | |
| Magnetic title? That's right. Your article | | | | Key #6: Poofread Your Work |
| title is yourheadline. If it doesn't pull the | | | | |
| reader into the article,nothing will. Just | | | | Did you catch that? It should've read, |
| think ... what if I called this article: | | | | "Proofread". Nothinghollers out amateur, |
| | | | newbie, or just plain unprofessionalthan an |
| "Writing Articles" | | | | article filled with typos and bad grammar. If |
| | | | youdon't have an English major in the family, |
| "Tips For Article Publishing" | | | | hire aproofreader. Their rates are reasonable |
| | | | and they can saveyou from damaging your |
| "What It Takes To Write An Article" | | | | reputation online. |
| | | | |
| See what I mean? These don't pack much | | | | Key #7 - Promote, promote, promote |
| "punch", do they? | | | | |
| | | | Let's make one thing clear. Without key #7, |
| Your title is just like a classified ad. Look | | | | keys 1-6 are awaste of time. Bottom line, no |
| at it thisway. If your article title is | | | | one will read your articleif you keep it |
| crowded on a webpage with 100others, what | | | | stored on a floppy disk in your desk. |
| will make it jump off the page? | | | | |
| | | | You've got to promote it! |
| Key #3: Use The AIDA Principle | | | | |
| | | | How can you promote your article? There are |
| Attention | | | | well over ahundred article directories, |
| | | | article banks, free contentsites, article |
| Interest | | | | announcement lists, and article |
| | | | syndicationservices out there. And the best |
| Desire | | | | part is ... 95% of them are FREE! |
| | | | |
| Action | | | | Plus, there are thousands of ezines that are |
| | | | looking forarticle submissions. Develop a |
| This universal formula applies to your | | | | list of ezines in yourtarget market. Next, |
| articles as well. | | | | e-mail each ezine publisher a copy ofyour |
| | | | latest article. There are countless stories |
| Once you've enticed your reader to read your | | | | ofindividuals who have succeeded using this |
| article (via agreat title), you need to keep | | | | exact sameapproach. |
| them reading. | | | | |
| | | | Wouldn't you like to get your next article |
| The first paragraph of your article is | | | | picked up by anezine with 32,000 subscribers? |
| critical. If it'sdull, boring and lifeless, | | | | |
| your reader will surely bailout. You must | | | | Now go on, and get writing! |