| Readers spend only a few seconds deciding the fate | | | | envelope in a stencil font is this subhead: "Was and |
| of your direct mail fundraising appeals. Either they open | | | | Winter in Afghanistan."Use both sides of the |
| them on the spot, set them aside for later, or chuck | | | | envelopeA mailing for the World Wildlife Fund features |
| them in the waste paper basket. Here are some | | | | on the front a tiger asleep on a log that stretches from |
| creative ways to tease your donors into opening your | | | | one side of the envelope to the other. On the reverse |
| envelopes.Hint at the contentsA #10 envelope from | | | | side of the envelope, a square window reveals some |
| Covenant House is covered in retro 1960s flowers, | | | | teaser copy and a premium inside.Involve the |
| with the headline, "A Special Gift for you inside . . | | | | donorDoctors Without Borders shows an immunization |
| ."Demonstrate exclusivityA 6 x 9 envelope for Nature | | | | card and this teaser: "As a child, you conquered this |
| Conservancy shows wetlands, forests and coastlines | | | | deadly disease . . ."Use an invitationHope for Children |
| and bears this teaser headline: "Your exclusive briefing | | | | Foundation intrigues donors with this headline: "Your |
| on Canada's most ambitious campaign for | | | | invitation to turn a life around by one degree."Promise a |
| conservation."Ask a questionA #10 envelope for | | | | benefitInTouch Ministries features a 6 x 9 envelope |
| Habitat for Humanity features a photo of a tape | | | | bearing a photo of a hand holding a remote control |
| measure and the question beneath: "How do you | | | | pointed at a television. On the television is Dr. Charles |
| measure hope?"Arouse curiosityDoctors Without | | | | Stanley, television preacher and founder of InTouch. |
| Borders features a photo of a hand holding the special | | | | The teaser copy beneath the remote control says: |
| bracelet that doctors and nurses use overseas to | | | | "Why you need to grab this on May 1st."Announce |
| asses children for malnutrition. The headline reads: "See | | | | newsTrans World Radio intrigues donors with a photo |
| inside for a very useful little bracelet. Try it on!"Create | | | | of a man from Central Asia and this headline: "Exciting |
| urgencyThe Salvation Army features on its #10 outer | | | | News Inside: New TWR broadcast signal going out! |
| envelope a "to-do" list featuring the days of the month | | | | Millions in troubled region to hear the Gospel!"Add |
| from December 17 counting down to December 25, | | | | human interestHope for Children Foundation features a |
| which is circled. The headline, written by hand, says: | | | | photo of a smiling mother holding her smiling daughter. |
| "Urgent: Christmas Countdown! Please help us get | | | | The headline reads: "This Christmas, celebrate the |
| ready!"Capitalize on current eventsDoctors Without | | | | impossible."Hint at successA letter from Oxfam shows |
| Borders uses a broad red stripe across its envelope | | | | a girl standing at a blackboard. The headline says, |
| with this headline reversed out in white type: "7.5 million | | | | "Pascaline will change her world. |
| Afghans in humanitarian crisis." Stamped across the | | | | |