| Readers spend only a few seconds deciding
| |
| | stencil font is this subhead: "Was and
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| the fate of your direct mail fundraising
| |
| | Winter in Afghanistan."Use both sides of
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| appeals. Either they open them on the
| |
| | the envelopeA mailing for the World
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| spot, set them aside for later, or chuck
| |
| | Wildlife Fund features on the front a
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| them in the waste paper basket. Here are
| |
| | tiger asleep on a log that stretches from
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| some creative ways to tease your donors
| |
| | one side of the envelope to the other. On
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| into opening your envelopes.Hint at the
| |
| | the reverse side of the envelope, a
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| contentsA #10 envelope from Covenant
| |
| | square window reveals some teaser copy
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| House is covered in retro 1960s flowers,
| |
| | and a premium inside.Involve the
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| with the headline, "A Special Gift for
| |
| | donorDoctors Without Borders shows an
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| you inside . . ."Demonstrate exclusivityA
| |
| | immunization card and this teaser: "As a
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| 6 x 9 envelope for Nature Conservancy
| |
| | child, you conquered this deadly disease
|
| shows wetlands, forests and coastlines
| |
| | . . ."Use an invitationHope for Children
|
| and bears this teaser headline: "Your
| |
| | Foundation intrigues donors with this
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| exclusive briefing on Canada's most
| |
| | headline: "Your invitation to turn a life
|
| ambitious campaign for conservation."Ask
| |
| | around by one degree."Promise a
|
| a questionA #10 envelope for Habitat for
| |
| | benefitInTouch Ministries features a 6 x
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| Humanity features a photo of a tape
| |
| | 9 envelope bearing a photo of a hand
|
| measure and the question beneath: "How do
| |
| | holding a remote control pointed at a
|
| you measure hope?"Arouse curiosityDoctors
| |
| | television. On the television is Dr.
|
| Without Borders features a photo of a
| |
| | Charles Stanley, television preacher and
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| hand holding the special bracelet that
| |
| | founder of InTouch. The teaser copy
|
| doctors and nurses use overseas to asses
| |
| | beneath the remote control says: "Why you
|
| children for malnutrition. The headline
| |
| | need to grab this on May 1st."Announce
|
| reads: "See inside for a very useful
| |
| | newsTrans World Radio intrigues donors
|
| little bracelet. Try it on!"Create
| |
| | with a photo of a man from Central Asia
|
| urgencyThe Salvation Army features on its
| |
| | and this headline: "Exciting News Inside:
|
| #10 outer envelope a "to-do" list
| |
| | New TWR broadcast signal going out!
|
| featuring the days of the month from
| |
| | Millions in troubled region to hear the
|
| December 17 counting down to December 25,
| |
| | Gospel!"Add human interestHope for
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| which is circled. The headline, written
| |
| | Children Foundation features a photo of a
|
| by hand, says: "Urgent: Christmas
| |
| | smiling mother holding her smiling
|
| Countdown! Please help us get
| |
| | daughter. The headline reads: "This
|
| ready!"Capitalize on current
| |
| | Christmas, celebrate the impossible."Hint
|
| eventsDoctors Without Borders uses a
| |
| | at successA letter from Oxfam shows a
|
| broad red stripe across its envelope with
| |
| | girl standing at a blackboard. The
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| this headline reversed out in white type:
| |
| | headline says, "Pascaline will change her
|
| "7.5 million Afghans in humanitarian
| |
| | world.
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| crisis." Stamped across the envelope in a
| |
| |
|
