| 7 Profitable Ways to Use Autoresponders | | | | freeemail course, free story, or whatever is |
| (c) Copyright 2002, Angela Wu | | | | appropriate foryour line of business. |
| ================ | | | | __4. Send Advertising Information. |
| A visitor clicks on the link to your site and startsreading. | | | | If you sell advertising on your website or in |
| She's intrigued and nearly ready to buy -- butat that | | | | yournewsletter, you can set up an autoresponder to |
| very moment, the kids come back inside and | | | | send thisinformation automatically to a prospect's email |
| sheleaves the computer to tend to them, meaning to | | | | box. Thisdoes a few things: first, it's convenient for |
| go backlater to make a purchase. | | | | your visitor. |
| Chances are, you just lost a sale. There are | | | | Second, she'll have it available whenever she wants |
| countlessreasons why an interested prospect may not | | | | torefer to it (instead of trying to remember your URL). |
| buy right away. | | | | Andfinally, you can set up your autoresponder to |
| Even if they intend to re-visit your site later, 'later'may | | | | follow-upwith her. Plus by capturing her email address, |
| never come -- they might not even remember your | | | | you cansend her notifications of any special advertising |
| URL! | | | | dealsyou have available. |
| By capturing your visitor's email address, you can | | | | __5. Distribute Free Reports. |
| follow-upwith them and increase the likelihood of | | | | Free reports give your visitors a taste of the type |
| catching them at atime that they're ready to buy. Here | | | | andquality of information you can provide. People who |
| are a profitable waysyou can use autoresponders to | | | | likeyour report will be more inclined to purchase |
| help convert more of yourvisitors into paying | | | | somethingfrom you in the future. |
| customers: | | | | Do NOT make your free report a disguised sales |
| __1. Distribute a Newsletter. | | | | pitchfor your product or service. People will easily |
| Most good autoresponders have two important | | | | seethrough this and you'll have lost a potential |
| features thatare perfect for distributing newsletters: a | | | | customerby not providing what was promised! |
| personalisationfeature, and a broadcast feature. | | | | __6. Distribute an Email Course. |
| Wouldn't you be morelikely to read something that's | | | | Why not offer a mini-course by email? Every day or |
| directly addressed to you? | | | | two,send another chapter of your course. Once again, |
| __2. Automate Your Sales Process. | | | | thekey is to provide content -- not a sales 'pitch'! |
| Repeated exposure to the same message has been | | | | Letyour content help you do the selling. At the end |
| shown toincrease sales. In an short ezine ad, for | | | | ofeach message, include a paragraph or two tying it |
| example, whereyou only have a limited amount of | | | | intoyour product, and invite your prospect to make |
| space, why not publishyour autoresponder address | | | | apurchase. |
| instead of a website URL? Withshort ads like these, | | | | __7. Offer a Trial Version of Your Product. |
| your objective is to generate leads,not make a sale. | | | | If you're selling an eBook, software, course, or |
| By directing readers to your autoresponder,you have | | | | websitemembership, you might offer trial versions to |
| multiple opportunities to convert your leads intosales. | | | | interestedprospects. Many people prefer to "get a |
| __3. Use Them to Distribute Your Articles. | | | | taste" of whatthey're buying before they pay for the |
| Writing articles and making them freely available | | | | full version. Inthis case, you can capture their email |
| forreprint is an excellent way to build credibility, | | | | addresses byoffering them a free trial from your site. |
| drivemore traffic to your site, and increase sales. In | | | | Yourautoresponder provides them with instructions on |
| returnfor providing content-rich articles, editors will | | | | how andwhere to get their free trial ... and then |
| printyour 'resource box': a short description of you and | | | | follows-up withthem at appropriate intervals to try to |
| yourproduct or service. Within your resource box, you | | | | persuade them topurchase the full deal. |
| candirect readers to write to your autoresponder for a | | | | |