| 7 Profitable Ways to Use Autoresponders
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| | to write to your autoresponder for a
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| (c) Copyright 2002, Angela Wu
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| | freeemail course, free story, or whatever
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| ========================================
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| | is appropriate foryour line of business.
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| ===================
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| | __4. Send Advertising Information.
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| A visitor clicks on the link to your site
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| | If you sell advertising on your website
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| and startsreading. She's intrigued and
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| | or in yournewsletter, you can set up an
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| nearly ready to buy -- butat that very
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| | autoresponder to send thisinformation
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| moment, the kids come back inside and
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| | automatically to a prospect's email box.
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| sheleaves the computer to tend to them,
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| | Thisdoes a few things: first, it's
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| meaning to go backlater to make a
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| | convenient for your visitor.
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| purchase.
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| | Second, she'll have it available whenever
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| Chances are, you just lost a sale. There
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| | she wants torefer to it (instead of
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| are countlessreasons why an interested
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| | trying to remember your URL). Andfinally,
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| prospect may not buy right away.
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| | you can set up your autoresponder to
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| Even if they intend to re-visit your site
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| | follow-upwith her. Plus by capturing her
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| later, 'later'may never come -- they
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| | email address, you cansend her
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| might not even remember your URL!
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| | notifications of any special advertising
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| By capturing your visitor's email
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| | dealsyou have available.
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| address, you can follow-upwith them and
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| | __5. Distribute Free Reports.
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| increase the likelihood of catching them
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| | Free reports give your visitors a taste
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| at atime that they're ready to buy. Here
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| | of the type andquality of information you
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| are a profitable waysyou can use
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| | can provide. People who likeyour report
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| autoresponders to help convert more of
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| | will be more inclined to purchase
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| yourvisitors into paying customers:
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| | somethingfrom you in the future.
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| __1. Distribute a Newsletter.
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| | Do NOT make your free report a disguised
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| Most good autoresponders have two
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| | sales pitchfor your product or service.
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| important features thatare perfect for
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| | People will easily seethrough this and
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| distributing newsletters: a
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| | you'll have lost a potential customerby
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| personalisationfeature, and a broadcast
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| | not providing what was promised!
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| feature. Wouldn't you be morelikely to
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| | __6. Distribute an Email Course.
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| read something that's directly addressed
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| | Why not offer a mini-course by email?
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| to you?
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| | Every day or two,send another chapter of
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| __2. Automate Your Sales Process.
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| | your course. Once again, thekey is to
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| Repeated exposure to the same message has
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| | provide content -- not a sales 'pitch'!
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| been shown toincrease sales. In an short
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| | Letyour content help you do the selling.
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| ezine ad, for example, whereyou only have
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| | At the end ofeach message, include a
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| a limited amount of space, why not
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| | paragraph or two tying it intoyour
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| publishyour autoresponder address instead
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| | product, and invite your prospect to make
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| of a website URL? Withshort ads like
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| | apurchase.
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| these, your objective is to generate
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| | __7. Offer a Trial Version of Your
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| leads,not make a sale. By directing
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| | Product.
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| readers to your autoresponder,you have
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| | If you're selling an eBook, software,
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| multiple opportunities to convert your
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| | course, or websitemembership, you might
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| leads intosales.
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| | offer trial versions to
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| __3. Use Them to Distribute Your
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| | interestedprospects. Many people prefer
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| Articles.
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| | to "get a taste" of whatthey're buying
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| Writing articles and making them freely
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| | before they pay for the full version.
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| available forreprint is an excellent way
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| | Inthis case, you can capture their email
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| to build credibility, drivemore traffic
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| | addresses byoffering them a free trial
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| to your site, and increase sales. In
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| | from your site. Yourautoresponder
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| returnfor providing content-rich
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| | provides them with instructions on how
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| articles, editors will printyour
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| | andwhere to get their free trial ... and
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| 'resource box': a short description of
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| | then follows-up withthem at appropriate
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| you and yourproduct or service. Within
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| | intervals to try to persuade them
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| your resource box, you candirect readers
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| | topurchase the full deal.
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