| There is always a need of improving the | | | | color efficiently, so that it can present on |
| traffic to your website and thereby the | | | | the internet, information, products, services |
| design of your website should be user | | | | or organizations. Colors have impact not only |
| friendly and perfect. There are various | | | | upon our health, but also upon human psychic. |
| things you can do to keep the website design | | | | They can stimulate it, they can convince it |
| spick and span. Firstly, a web site should be | | | | to buy a product or a piece of information, |
| read easily. Therefore, the text and the | | | | or they can even inspire it. |
| background colors should be chosen carefully. | | | | |
| For example, you should avoid a blue color | | | | Even if green is good for our health, experts |
| text written on a black background. The | | | | established that blue is the most agreeable |
| result will be that the visitor of your site | | | | color. Blue is one of the colors which |
| will leave it immediately. It is recommended | | | | express certitude almost in all the cultures |
| to use a light colored background for a dark | | | | (compared to black which in most of the |
| colored text. In addition, letters should not | | | | cultures suggest death, bad luck etc.). You |
| be too small or too large. If they are too | | | | can use confidently blue color in almost all |
| small, Granny will not be able to order their | | | | kinds of sites, irrespective of the purpose |
| new glasses online, and if they are too large | | | | of the site (commercial, art, governmental |
| it looks like they are invading your sight. | | | | etc.) or of its location (North America, |
| | | | Europe etc.). Why is blue color so agreeable |
| In order to be sure that the visitors of your | | | | for the human eye? The same experts speculate |
| site are comfortable with your text, you | | | | that this is possible because human psychic |
| should align it to the left. Furthermore, | | | | associates blue color with the sky - and its |
| visitors should navigate easily through your | | | | implications, with religious or metaphysical |
| site. Buttons or tabs or other graphic images | | | | connotations - which must not be ignored - |
| should be available. Flashy effects should be | | | | and of other nature (freedom, universality |
| avoided because they are tiring for the eyes. | | | | etc.) of this universal constant in human |
| Statistics say that the number of schools in | | | | existence. |
| which green boards are used instead of black | | | | |
| boards is increasing, because green is a | | | | Other colors can not be classified so easily. |
| reassuring color, so students provide better | | | | Pink, for example, for visitors from India or |
| results in schools which use green boards. | | | | Europe is associated with feminine issues, |
| Thus, green color used anywhere on your site | | | | which can't be agreeable for men (imagine a |
| might be successful. | | | | pink web site for tools!). But in Japan for |
| | | | example, pink is appreciated by both sexes. |
| Your links must be unique. They must not be | | | | |
| confounded with the titles. | | | | You also may associate the color of the site |
| | | | with the products sold on it. For example, |
| Information needed by visitors should be | | | | think of the suitable colors for a natural |
| found in no more than three clicks. | | | | remedies site! Thus, the problem of colors is |
| Otherwise, they will click off immediately. | | | | essential when you want to have your own web |
| Part of a web designer's work is to use the | | | | site. Colors do send messages. |