| Energy-Efficient Home Renovations Market, Part I: | | | | trade journals. |
| Windows, Doors & Insulation | | | | Consumer demographics and spending trends derive |
| Remodeling to improve a home’s energy efficiency | | | | from data compiled by Simmons Market Research |
| instead of buying a new home has become a | | | | Bureau, New York, NY. Trends and recent |
| preferred option in today’s market. In fact, the | | | | developments in the industry come directly from |
| National Association of Home Builders found that 32% | | | | personal interviews with key players in manufacturing |
| of home builders also provided remodeling services in | | | | and sales of energy-efficient building products and |
| 2008. Homeowners are still seeing the benefits of | | | | discussions with knowledgeable insiders of |
| improving their home’s energy efficiency even in | | | | associations such as the National Association of Home |
| the economic instability of 2009. With energy | | | | Builders. |
| consciousness shooting to the forefront of the media | | | | What You’ll Get in This Report |
| during the 2008 oil price peak, the Propane Education | | | | Energy-Efficient Home Renovation Markets in the U.S. |
| & Research Council has found 80% of | | | | provides a concise, focused look on the world of |
| homeowners are now concerned about the energy | | | | whole home energy-efficient renovations as it exists |
| efficiency of their homes. Home builders and | | | | today, and shows where the market is moving |
| remodelers have been quick to provide remodeling | | | | towards in the next five years. The report highlights |
| services that are focused on energy conservation and | | | | key players in the industry and pinpoints ways current |
| green building practices; as an example, 85% of | | | | and prospective competitors can capitalize on recent |
| remodelers surveyed by the National Association of | | | | trends and spearhead new ones. No other market |
| Home Builders in 2008 used energy-efficient windows | | | | research report provides both the comprehensive |
| on the majority of their projects. Retailers and | | | | analysis and extensive data that Energy-Efficient |
| manufacturers of building projects, residential builders | | | | Home Renovation Markets in the U.S. offers. Plus, |
| and remodelers, and even state and federal | | | | you’ll benefit from extensive data, presented in |
| organizations now have to be able to provide | | | | easy-to-read and practical charts, tables and graphs. |
| knowledgeable energy conservation expertise to | | | | How You’ll Benefit from this Report |
| succeed in their business. ( ) | | | | If your company is already doing business in green |
| Home energy efficiency analysis now uses a | | | | home renovations or remodeling specializing in energy |
| ‘whole building’ approach, affecting all | | | | efficiency, or is considering making the leap, you will |
| categories of building materials, from windows and | | | | find this report invaluable as it provides a |
| doors to insulation to completely eliminating air leaks. To | | | | comprehensive package of information and insight not |
| fully embrace this view, this report looks at the impact | | | | offered in any other single source. You will gain a |
| energy-efficient building products are having on the | | | | thorough understanding of the current market for all |
| renovations market in a number of categories: | | | | aspects of energy-efficient renovations, as well as |
| Part I explores the market for energy-efficient doors | | | | projected markets and trends through 2013. |
| and windows, caulking and weather stripping, and | | | | This report will help: |
| insulation used in home renovation projects. | | | | Marketing managers identify market opportunities and |
| Part II examines the energy-efficient appliance and | | | | develop targeted promotion plans for homeowners |
| lighting markets for home remodeling. | | | | looking to renovate to reduce their utility costs. |
| Part III looks at energy-efficient heating and cooling | | | | Research and development professionals stay on top |
| systems and the growing trend of energy-efficient | | | | of competitor initiatives and explore demand for |
| roof renovations. | | | | current energy efficiency remodeling trends and new |
| Report Methodology | | | | emerging energy-efficient construction products. |
| Report data were obtained from government sources, | | | | Advertising agencies working with clients in the |
| including the U.S. Department of Commerce, U.S. | | | | banking, retail and construction industries develop |
| Census Bureau, U.S. Department of Housing and Urban | | | | messages and images that compel homeowners to |
| Development and ENERGY STAR; trade associations | | | | migrate towards energy-efficient products when |
| such as the National Association of Home Builders | | | | considering home renovations. |
| (NAHB), and the National Association of the | | | | Business development executives understand the |
| Remodeling Industry (NARI); research organizations | | | | dynamics of the market and identify possible |
| such as the American Council for an Energy-Efficient | | | | partnerships. |
| Economy (ACEEE) and Harvard University’s Joint | | | | Information and research center librarians provide |
| Center for Housing Studies (JCHS); websites of home | | | | market researchers, brand and product managers and |
| improvement contractors, manufacturers and dealers, | | | | other colleagues with the vital information they need to |
| industry analysts and print and online business and | | | | do their jobs more effectively. |