Home Sellers: Don't Drop Your Price, Increase the Sizzle!

We've all heard the old adage that restaurants don'tIn other words, instead of losing $20,000 on a price
sell steak, they sell the sizzle. That same adage canreduction, you've sold your home by "dropping" the
be true for selling houses. Here's what I mean.price by $2,500 through the addition of the deck.
Let's say you have a house on the market that justYou can get a similar impact by adding things such as
doesn't seem to be garnering any offers. The firstwhite picket fences to compliment a well-landscaped
thing you'll be tempted to do will be to drop the price,front yard, or crown molding and wainscoting, coupled
but before you do that, consider adding somethingwith fresh paint, in the important rooms of your home.
interesting to the home instead. The results can putThe "wow" factor comes into play here, too, so look
thousands of dollars into your pocket at closing!to make the improvement something that is really
For instance, your home is priced at $280,000, but it'sexceptional--without breaking the bank, of course.
not moving. Rather than dropping the price toThe bottom line here is that you will often make more
$260,000, think about adding a nice deck to themoney by adding something special to your home
back--something that will really make buyers sayrather than just reducing the price. Adding a little class
"wow" when they see it. A very nice deck can costto your home is almost always worth more than what
as little as $2,500, but its impact might be enough toit cost to install. Remember, you're really selling the
prompt a buyer, who can see the happiness his familysizzle and not just the steak!
will have as they barbeque on that deck on warmCopyright © 2006 Jeanette J.
summer nights, to put in a full-price offer on your home.