| Regardless of the "doom and gloom" mortgage stuff | | | | Simultaneously with doing this, you should add a page |
| that is being publicized these days, the first time home | | | | to your site to capture the contact information of |
| buyer market just doesn't waiver very much. Suffice it | | | | those people who respond Its called a "capture page" |
| to say, this is the area that you need to originate | | | | and should appear when they click on "Looking for |
| mortgages from to survive in the mortgage business. | | | | your first home? Click here!" |
| Your mission...should you choose to accept it...is to find | | | | That "click here" takes them to where your smiling |
| those young couples that are renting, who are first | | | | face looks out at them with a very brief message: |
| time home buyer candidates. Now, this message won't | | | | "Please enter your name and phone and I will call and |
| self-destruct in thirty seconds, but I hope this little tip will | | | | acquaint you with what we can do for you!" They |
| make you think or re-think your first time home buyer | | | | enter their information...you say "Thank you, I will be in |
| marketing. | | | | touch shortly." The result of all of this is a good solid |
| This idea is really quite simple: just place a nice ad in | | | | mortgage lead. |
| your "Apartment Weekly" or whatever local rental | | | | Now, if you don't have a personal mortgage web site |
| magazine you have in your area or place a little | | | | to take advantage of this, shame on you! Get started |
| newspaper ad in the "Homes for Rent" or | | | | today and set one up right now. |
| "Apartments for Rent" section of your local paper. | | | | If you currently own and are using a "24 hour toll free |
| Place a nice border around the ad...make it attractive | | | | number" in your marketing efforts, work that into the |
| and appealing. Here's an example of how your ad | | | | equation as well. |
| may read: | | | | Remember in all of this, you are not looking to change |
| "Wanted...Young married couples who are sick and | | | | your current mortgage marketing methods and leave |
| tired of renting and want to own their own home using | | | | what works for you behind, you are simply looking to |
| almost nothing down. Come to my website at and see | | | | originate a loan or two extra with very little effort on |
| what we can do for you! Stop renting and start | | | | your part. If that happen, this technique would be an |
| owning now! There's never been a better time!" | | | | unqualified success won't it? |
| This works even better with a good apartment | | | | Let's face it; sometimes it's a little tough finding |
| complex flyer/mailer/drop-off. Hit every apartment | | | | prospects. So, think outside the box and find a few |
| complex with a good looking one-page message that | | | | prospects on your own that no one else is really |
| does nothing but direct them to your website. Post it | | | | looking for! |
| on their bulletin boards as well. | | | | |