| How to get more leads from your home improvement | | | | also ideally - strategically within the website copy. |
| website | | | | Better still - change "Contact Us" web form to a "Free |
| Everyone wants leads - but you know it is an amazing | | | | Brochure" or "Free Info" or "Free Information Pack" and |
| thing - lots of companies build websites, even spend | | | | you will see a significant increase in sales leads (as |
| some money on Pay Per Click Advertising (such as | | | | much as 50 - 100% increase sometimes) |
| Google Adwords) and perhaps even pay to be listed | | | | You should also have clearly - and in large type have |
| is some directories and then wonder why they don't | | | | your phone number at the top of each page. |
| get leads, or don't get as many leads as they would | | | | You should have both a form to fill in and your contact |
| hope to. | | | | phone number showing. |
| To add to their disappointment - they will often have | | | | Far too often salespeople and sales managers worry |
| spent significant sums on the website and employed | | | | about the tyre kickers and the brochure hunters - and |
| some "talented" web site designers. The challenge is | | | | try to qualify their leads too much. The point of most |
| that while a lot of these web designers can build you | | | | contractor based, supply and install home improvement |
| nice looking websites (with all the bells and all the | | | | websites is not to sell a product but to sell visitors on |
| whistles) - many don't know how to build a web site | | | | the company and encourage them to request more |
| that converts visitors to leads. | | | | information. (produce a lead) |
| Sometimes home improvement companies even write | | | | I spoke to a sales manager the other day who |
| of the Internet as "not working" - failing to realise that | | | | complained how bad business was and the economy |
| they actually control their websites destiny and the | | | | was all wrong blah, blah..... |
| fact the site is not producing leads is that Nine times | | | | A little later we are talking about web leads and he |
| out of Ten - they don't make it easy for their website | | | | declares he only wants leads of his websites from |
| visitor to give them a lead. | | | | people who want to have one of his sales people out |
| As an Internet Marketing Consultant I am often asked | | | | for a quotation. (hence why his website only had a |
| to review websites - and come up with some ideas | | | | request a quote link) |
| for improving the conversion ratios (usually - visitor to | | | | Clearly he had not considered that some people may |
| leads ratio). I don't really think the following could be | | | | wish to make a "softer approach" first - to find out |
| considered a "trade secret" - but perhaps it is, as so | | | | more about his company before asking a sales person |
| many website designers are still building home | | | | to quote. |
| improvement websites with this "built in fault" | | | | Sad for him, sad for his sales people and sad for his |
| To increase your leads - Make It Easy For Your | | | | company |
| Visitors To Contact You. | | | | Please don't make this mistake. |
| Often a website will have a "contact us" button tucked | | | | Of course the above can be applied to just about all |
| away in some far corner that is not easy to find. | | | | types of websites, not just home improvement |
| Please, put your contact details on each page - and | | | | websites. |