| Home sellers want one thing above all other things. | | | | their home you have a built in advantage over every |
| They also fear one thing above all other things. To | | | | other Realtor. When you provide such proof you will |
| obtain a steady stream of new listings you have to | | | | set yourself apart from all other Realtors. |
| provide what they truly want but also convince them | | | | The way to provide this proof is using the internet in a |
| you will not give them what they fear most. What they | | | | special way. Every Realtor has a website and MLS |
| fear most is to be stuck in a long term listing contract. | | | | information, so that is not the way to set yourself |
| They do not want to give up their power to fire an | | | | apart. There are "tried and true" but little-known |
| agent they believe is not performing well. | | | | secrets of using internet marketing to sell homes. You |
| What they want most is very obvious: they want to | | | | do this by what I call "attraction marketing." |
| sell their house. To assure them you will be the best | | | | Attraction marketing online is nothing more than |
| real estate professional to sell their house will take | | | | creating one or more websites and blogs that attract |
| more than words. Somehow you have to prove it to | | | | the visitors you want -- highly qualified and targeted |
| them. One way to deal with their fears of getting stuck | | | | leads. Using a combination of methodologies, all the |
| in a long term contract is to offer a contract that | | | | internet searchers will come upon your websites and |
| allows them to change real estate agents at any time. | | | | blogs through their own efforts. Search engine |
| Offering such a contract will totally, completely and | | | | optimization and pay per click advertising are merely |
| immediately remove this objection. | | | | two components of such a powerful system. |
| Giving proof that you are the best agent to sell their | | | | By finding you through their own search efforts, these |
| home quickly is not so easy. Which is great news for | | | | future customers of yours will be extremely anxious to |
| you. If it were easy every other agent could do it also. | | | | hire you as their real estate listing agent. |
| Since it is hard to prove you are the best agent to sell | | | | |