| As a Professional Home Stager I often tell clients that | | | | I'm especially curious about the homes that don't have |
| buyers today are in a different league. With access to | | | | any photos or tours. Is this a marketing strategy to |
| the internet, virtual tours, digital photos and new types | | | | keep a buyer guessing? Is it due to lack of information |
| of on-line real estate shows that are becoming | | | | about digital photography or virtual tours? Is it seen as |
| available, a savvy home buyer does not need to leave | | | | too expensive or time consuming? Is the home in such |
| the comfort of their home to decide whether or not to | | | | poor condition that no photos should be taken? Why? |
| see a property listed on the internet. | | | | This is one of the most important tools after listing that |
| Often, time strapped buyers will make a decision at | | | | sellers have in getting their house seen and sold. |
| their computer screen as to whether or not the house | | | | Another valuable tool in the process is home staging. |
| is worth getting in the car (or plane in some situations) | | | | Staging will present the home in the best condition to |
| to see. In the case of relocations, it becomes | | | | appeal to the most number of buyers, which translates |
| necessary to view properties cross country or globally | | | | to a quicker sale and in many cases, higher profit. |
| and access to the internet becomes crucial. | | | | There is never a second chance to make a first |
| I make it a practice to regularly search real estate on | | | | impression and staging is crucial for making that |
| line to preview the virtual tours and photos. I find | | | | fabulous first impression whether on-line through |
| myself "virtually" staging the houses that look like they | | | | amazing digital photos and virtual tours or in person as |
| need it. I always wonder what the reasons are behind | | | | the buyer walks up to the door. |
| why certain homes have no photos or tours available. | | | | |