| However good your skills are in
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| | direct mail to their clients on an
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| negotiating and selling real estate, any
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| | annual, quarterly or monthly basis.
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| marketing professional will tell you that
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| | Designed pieces include postcards,
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| they are not enough to retain your
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| | letters, and folded card formats and can
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| clients. Communication is vital to
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| | include calendars, recipes, sports
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| winning and keeping clients for your
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| | schedules, magnetic dry erase boards and
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| business - building rapport and earning
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| | more. The contents are fun and full of
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| respect are vital. Clients do not just
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| | helpful and informative tips for the
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| buy your services; they buy your
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| | agents' clients. Some subjects for
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| continuous support and that means
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| | example can include home improvement tips
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| maintaining that important element of
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| | or knowing when to refinance. Each piece
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| human contact.
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| | works to keep our agents name in front of
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| Without that human touch, your business
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| | their clients year round and also prompts
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| will lose clients. With it, not only will
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| | their clients for onward referrals.
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| you retain clients but you will gain
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| | Agents can keep their client list up to
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| referrals. Statistics show that it is
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| | date all year round by simply faxing a
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| less expensive to keep a client than gain
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| | client update form to us, that way the
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| a new one. Most of us know the 80/20 rule
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| | mail count is always accurate. The
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| - that 80 % of business comes from
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| | service is competitively priced and pays
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| current clients and 20 % from new ones.
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| | dividends as agents get referrals from
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| But were you aware that according to the
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| | clients already in their book of business
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| Harvard Business Review it costs up to 8
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| | by the most powerful medium of all - word
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| times more to gain a new customer than
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| | of mouth. In the competitive world of
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| retain an old one ("Zero Defections" by
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| | real estate, that's a solid gold
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| Frederick F. Reichheld & W. Earl Sasser,
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| | guarantee not only of continued repeat
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| Jr.). If you do the math you will find
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| | business but of new business as well.
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| that the 20% is only worth 4 % of your
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| | Sarah Reiter is president of Creative
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| business in real terms. You do not want
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| | Agent Solutions, a virtual marketing
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| to lose your past clients!
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| | company that specializes in real estate
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| As president of Creative Agent Solutions,
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| | services. Creative
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| an Arizona based virtual real estate
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| | Agent Solutions is a member of the
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| marketing company; I can say one of the
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| | International Virtual Assistants
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| main features of our real estate
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| | Association (IVAA), the Southeast Valley
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| marketing service is to utilize a Client
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| | Regional Association of Realtors (SEVRAR)
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| Database Management system that allows us
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| | and Scottsdale Association of Realtors in
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| to maintain communications for our agents
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| | Arizona (SAAR), as well as a Certified
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| with little effort on their part. We
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| | Virtual Assistant
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| formulate a desired contact strategy with
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| | (CVA) with the Settlement Room.
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| agents and produce 100% customizable
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|
