| In the previous article we had discussed the way to | | | | work out on your key words. |
| generate the theme & sub-theme keywords & | | | | Heres a benchmark: |
| typically what is average query length being used by | | | | If the site is fairly well optimized, and has a focused |
| an average surfer. | | | | theme, then the combined total number of visitors from |
| Now comes the time to check for the popularity of | | | | secondary variations of the main keyword phrase, |
| these sub theme keywords. Some or all of the tools | | | | should be higher than the number of visitors from your |
| mentioned in the keywords tools section could be | | | | main phrase by itself. |
| utilized to measure the popularity of these keywords. | | | | Another yardstick can be that 20% of your search |
| Based on the popularity count of these tools we | | | | traffic reach you through your primary theme words. |
| should come up with a descending order listing of our | | | | Another 20% through the sub theme words & their |
| most unused but good key phrase. These are our | | | | combos & the remaining 60% is fractional. A true |
| good target keywords. As the competition increases | | | | pyramid. |
| on the keywords, deeper optimization then just building | | | | Keep the keyword density on your pages in between |
| keyword specific pages will have to be done. | | | | 5-20% while optimizing. The latest talking optimization |
| Variations on sub- theme words: | | | | based on keywords is that almost none of the things |
| This is the word- play to get into the mind of the user. | | | | mentioned above might apply as it is. You create text |
| Now our set of 25 to 30 keywords will be expanded | | | | based on the end user perspective & optimize for 5-6 |
| to include singular-plural word combinations, juxtaposing | | | | keywords per page. Check your referrer stats & fine |
| the same words in a different combination, using | | | | tune optimization. |
| synonyms, building on the list of words using Thesaurus | | | | Free Keyword Tools: |
| & a good dictionary. | | | | The first tool that can be used is Overture. |
| The ideal set of keywords/ key phrases is to come | | | | One trick is to check the keywords on all the Overture |
| up with around 70-100 possible ways of looking for | | | | tools, US, UK, DE, FR and even JP. You would be |
| that web site on the search engines (our keyphrases) | | | | surprised at the ideas you can come up with on the |
| Research on these variations of the sub theme | | | | other O Tools that do not appear on the US one. Also, |
| keywords for actually combing up with the | | | | the de-pluralizing and match-drive-alphabetization some |
| combinations that are relatively un optimized for yet | | | | times does not appear on the other tools. |
| popular. | | | | Second tool of course is the word tracker. |
| At the end of this exercise we will have the ranked list | | | | Use Google adwords to check on the competition for |
| of keywords, which we can start optimizing for. | | | | the chosen phrases using the CPC barometer. Higher |
| General observations & other nuggets: | | | | the CPC more the competition. |
| When using google to check for the competing pages | | | | Another tool is at: |
| through the SERP house the keyphrase in quotes. This | | | | Yet another tool is Alta Vista "PRISMA" |
| will do the exact phrase searching for the phrase that | | | | One can use Refine search option of Teoma to arrive |
| we are optimizing for. Now to have a real feel of the | | | | at more generic/Primary keywords. Another way of |
| actual competition on this phrase use the adword tool. | | | | doing that could be through the DMOZ subcategory |
| Typically offline competition for the business & online | | | | study. |
| competition are not equivalent. The client needs to be | | | | Refining of key words can be done using the Server |
| driven out of this mindset. Online the competition for us | | | | side data or the referrs log. 7Search.com's Keyword |
| depends on the key-phrases that we choose rather | | | | Suggestion Tool |
| then the industry or the competition chosen keywords. | | | | More tools in |
| Another useful tip is to watch out for the ranking of | | | | Authoring/Online_Tools/Keywords/ |
| the subpages on the SERPS page. | | | | Once the keywords have been finalized lets look at |
| A higher occurenec of a sub- page suggests a lesser | | | | the places where we can utilize them. |
| competitive key- phrase. Keep excel sgheets handy to | | | | |