| In the previous article we had discussed the | | | | lesser competitive key- phrase. Keep excel |
| way to generate the theme & sub-theme | | | | sgheets handy to work out on your key words. |
| keywords & typically what is average query | | | | |
| length being used by an average surfer. | | | | Heres a benchmark: |
| | | | |
| Now comes the time to check for the | | | | If the site is fairly well optimized, and has |
| popularity of these sub theme keywords. Some | | | | a focused theme, then the combined total |
| or all of the tools mentioned in the keywords | | | | number of visitors from secondary variations |
| tools section could be utilized to measure | | | | of the main keyword phrase, should be higher |
| the popularity of these keywords. | | | | than the number of visitors from your main |
| | | | phrase by itself. |
| Based on the popularity count of these tools | | | | |
| we should come up with a descending order | | | | Another yardstick can be that 20% of your |
| listing of our most unused but good key | | | | search traffic reach you through your primary |
| phrase. These are our good target keywords. | | | | theme words. Another 20% through the sub |
| As the competition increases on the keywords, | | | | theme words & their combos & the remaining |
| deeper optimization then just building | | | | 60% is fractional. A true pyramid. |
| keyword specific pages will have to be done. | | | | |
| | | | Keep the keyword density on your pages in |
| Variations on sub- theme words: | | | | between 5-20% while optimizing. The latest |
| | | | talking optimization based on keywords is |
| This is the word- play to get into the mind | | | | that almost none of the things mentioned |
| of the user. | | | | above might apply as it is. You create text |
| | | | based on the end user perspective & optimize |
| Now our set of 25 to 30 keywords will be | | | | for 5-6 keywords per page. Check your |
| expanded to include singular-plural word | | | | referrer stats & fine tune optimization. |
| combinations, juxtaposing the same words in a | | | | |
| different combination, using synonyms, | | | | Free Keyword Tools: |
| building on the list of words using Thesaurus | | | | |
| & a good dictionary. | | | | The first tool that can be used is Overture. |
| | | | |
| The ideal set of keywords/ key phrases is to | | | | One trick is to check the keywords on all the |
| come up with around 70-100 possible ways of | | | | Overture tools, US, UK, DE, FR and even JP. |
| looking for that web site on the search | | | | You would be surprised at the ideas you can |
| engines (our keyphrases) | | | | come up with on the other O Tools that do not |
| | | | appear on the US one. Also, the |
| Research on these variations of the sub theme | | | | de-pluralizing and |
| keywords for actually combing up with the | | | | match-drive-alphabetization some times does |
| combinations that are relatively un optimized | | | | not appear on the other tools. |
| for yet popular. | | | | |
| | | | Second tool of course is the word tracker. |
| At the end of this exercise we will have the | | | | |
| ranked list of keywords, which we can start | | | | Use Google adwords to check on the |
| optimizing for. | | | | competition for the chosen phrases using the |
| | | | CPC barometer. Higher the CPC more the |
| General observations & other nuggets: | | | | competition. |
| | | | |
| When using google to check for the competing | | | | Another tool is at: |
| pages through the SERP house the keyphrase in | | | | |
| quotes. This will do the exact phrase | | | | Yet another tool is Alta Vista "PRISMA" |
| searching for the phrase that we are | | | | |
| optimizing for. Now to have a real feel of | | | | One can use Refine search option of Teoma to |
| the actual competition on this phrase use the | | | | arrive at more generic/Primary keywords. |
| adword tool. | | | | Another way of doing that could be through |
| | | | the DMOZ subcategory study. |
| Typically offline competition for the | | | | |
| business & online competition are not | | | | Refining of key words can be done using the |
| equivalent. The client needs to be driven out | | | | Server side data or the referrs log. |
| of this mindset. Online the competition for | | | | 7Search.com's Keyword Suggestion Tool |
| us depends on the key-phrases that we choose | | | | |
| rather then the industry or the competition | | | | More tools in |
| chosen keywords. | | | | |
| | | | Authoring/Online_Tools/Keywords/ |
| Another useful tip is to watch out for the | | | | |
| ranking of the subpages on the SERPS page. | | | | Once the keywords have been finalized lets |
| | | | look at the places where we can utilize them. |
| A higher occurenec of a sub- page suggests a | | | | |