| Black Hat SEO is a real problem as more
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| | found written in a tiny font size at the
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| and more SEO companies are set up every
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| | bottom of a web page in order for the
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| day. Just as a reminder, Black Hat SEO is
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| | main content to make sense.
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| to be opposed to White Hat SEO. Black Hat
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| | Link farms
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| search engine optimization can be defined
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| | Link farms have evolved from the strategy
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| as the practice of using unethical
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| | of building inbound links in order to
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| techniques to make your search rankings
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| | raise search engine rankings. Sites have
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| go up.
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| | been built specifically to provide links,
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| Here is a list of the bad techniques that
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| | which are not particularly relevant to
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| would get you blacklisted by the search
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| | the site concerned.
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| engines.
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| | Search engines expect links between
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| Cloaking
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| | websites to be based on relevant content.
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| As a general rule, websites designed for
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| | Sites that build links of no relevance,
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| ease of use by visitors will attract
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| | purely for the sake of search engine
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| search engine spiders. That doesn't stop
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| | optimisation, can be banned from search
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| some less than reputable individuals from
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| | engines, maybe for life.
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| disguising their pages in an attempt to
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| | Doorway Pages
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| gain an unfair advantage. What you see is
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| | Probably the easiest way to get
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| most definitely not what you get.
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| | blacklisted and lose even genuinely
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| The information presented to the search
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| | earned rankings, doorway pages are
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| engine is not the same that the human
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| | appended to a website, giving no value to
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| visitor gets to see. One example is to
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| | a visitor. The page exists solely to
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| put in some text the same colour as the
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| | attract search engines to the targeted
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| background. In this way, the spiders but
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| | keyword or phrase. These pages are
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| not the human eye can pick up keywords.
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| | usually mass-produced and posted
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| This enables the website owner to present
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| | automatically by software.
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| well written content but give the search
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| | Redirects
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| engine the impression that the copy is
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| | Used in connection with doorways,
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| filled with keywords, thereby attracting
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| | redirects automatically move the visitor
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| searches for those keywords.
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| | to a genuine page. Illegal methods are
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| Rest assured though, that if the
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| | constantly being devised to beat attempts
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| offending site were holding a high search
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| | by search engines to detect this
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| engine position, it would be spotted,
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| | practice. The search engines do generally
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| reported and banned from search engines.
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| | catch up with them and ban the sites. If
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| Duplicate Sites
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| | not, competitors do pick up what's going
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| Search engines would prefer to find
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| | on and report the offenders.
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| unique content throughout the net. When
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| | What colour is your hat?
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| affiliate schemes first became popular,
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| | Many of these practices are blatantly in
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| some web owners would post duplicate
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| | use today. Some webmasters tread the thin
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| sites in an attempt to outrank the site
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| | line between illegality and shady
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| being promoted and siphon off sales from
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| | practices. Search engine rankings can
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| the original. Subsequently, the search
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| | still be achieved by operating a "black
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| engines now have procedures in place to
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| | hat" strategy. Generally though, any gain
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| stop duplicate sites. Sites that may have
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| | is at best temporary and offenders do
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| been altered slightly to avoid detection
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| | face the prospect of being blacklisted by
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| can be spotted by competitors, reported
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| | the search engines. SEO agencies that
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| and banned.
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| | operate legitimately and provide good seo
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| Keyword Stuffing
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| | services, will not tolerate competitors
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| The easiest to spot and most common
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| | getting an unfair advantage and will
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| example of "black hat" methods, keyword
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| | report offenders. Some bans can be
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| stuffing relies on targeted keywords
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| | permanent, but even in cases where a site
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| being placed en masse on a web page in
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| | is only banned for a temporary period; it
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| the anticipation of being picked up and
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| | is increasingly difficult to get back up
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| indexed by the search engines. Usually
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| | the ladder.
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