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How To Get Blacklisted By The Search Engines: Black Hat Techniques

Black Hat SEO is a real problem as more found written in a tiny font size at the
and more SEO companies are set up every bottom of a web page in order for the
day. Just as a reminder, Black Hat SEO is main content to make sense.
to be opposed to White Hat SEO. Black Hat Link farms
search engine optimization can be defined Link farms have evolved from the strategy
as the practice of using unethical of building inbound links in order to
techniques to make your search rankings raise search engine rankings. Sites have
go up. been built specifically to provide links,
Here is a list of the bad techniques that which are not particularly relevant to
would get you blacklisted by the search the site concerned.
engines. Search engines expect links between
Cloaking websites to be based on relevant content.
As a general rule, websites designed for Sites that build links of no relevance,
ease of use by visitors will attract purely for the sake of search engine
search engine spiders. That doesn't stop optimisation, can be banned from search
some less than reputable individuals from engines, maybe for life.
disguising their pages in an attempt to Doorway Pages
gain an unfair advantage. What you see is Probably the easiest way to get
most definitely not what you get. blacklisted and lose even genuinely
The information presented to the search earned rankings, doorway pages are
engine is not the same that the human appended to a website, giving no value to
visitor gets to see. One example is to a visitor. The page exists solely to
put in some text the same colour as the attract search engines to the targeted
background. In this way, the spiders but keyword or phrase. These pages are
not the human eye can pick up keywords. usually mass-produced and posted
This enables the website owner to present automatically by software.
well written content but give the search Redirects
engine the impression that the copy is Used in connection with doorways,
filled with keywords, thereby attracting redirects automatically move the visitor
searches for those keywords. to a genuine page. Illegal methods are
Rest assured though, that if the constantly being devised to beat attempts
offending site were holding a high search by search engines to detect this
engine position, it would be spotted, practice. The search engines do generally
reported and banned from search engines. catch up with them and ban the sites. If
Duplicate Sites not, competitors do pick up what's going
Search engines would prefer to find on and report the offenders.
unique content throughout the net. When What colour is your hat?
affiliate schemes first became popular, Many of these practices are blatantly in
some web owners would post duplicate use today. Some webmasters tread the thin
sites in an attempt to outrank the site line between illegality and shady
being promoted and siphon off sales from practices. Search engine rankings can
the original. Subsequently, the search still be achieved by operating a "black
engines now have procedures in place to hat" strategy. Generally though, any gain
stop duplicate sites. Sites that may have is at best temporary and offenders do
been altered slightly to avoid detection face the prospect of being blacklisted by
can be spotted by competitors, reported the search engines. SEO agencies that
and banned. operate legitimately and provide good seo
Keyword Stuffing services, will not tolerate competitors
The easiest to spot and most common getting an unfair advantage and will
example of "black hat" methods, keyword report offenders. Some bans can be
stuffing relies on targeted keywords permanent, but even in cases where a site
being placed en masse on a web page in is only banned for a temporary period; it
the anticipation of being picked up and is increasingly difficult to get back up
indexed by the search engines. Usually the ladder.




www.gripbuddy.com keyword stats [2007-09-22-2007-09-22]



Daily top traffic source : MSN
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