| Increasingly customers are seeking tailor | | | | software enthusiast easily be tracked which |
| made software on demand. Software SKU Agility | | | | ensures that no lead is lost. |
| through the use of licensing makes it | | | | |
| possible for Independent Software Vendors | | | | Software SKU Agility can be used to create |
| (ISV's) to create specific software solutions | | | | specific client oriented software for each |
| for organizations that buy software from | | | | client without having to redesign code. |
| them. It is also equally important that the | | | | |
| ISV is able to track, monitor and protect the | | | | Software SKU Agility - Benefits |
| use of their software. | | | | |
| | | | • Enables utility pricing models for |
| Software companies need to continuously | | | | continual revenue streams as customers can |
| improve their systems and increase efficiency | | | | pay only for the modules they use. |
| and revenue. It is becoming common practice | | | | |
| for software companies to offer prospective | | | | • Software user visibility enables |
| clients "free trial" application versions. | | | | management to track and monitor sales to |
| However, turning "try and buy" downloads into | | | | ensure steady revenue streams |
| actual revenues has proven to be a challenge. | | | | |
| | | | • Vendors can tailor offerings |
| ISV's can also use specific licenses in order | | | | according to customer specific needs thus |
| to raise conversion rates by easily creating | | | | boosting customer satisfaction |
| and tracking trial versions turning any | | | | |
| application into a time-limited or "try and | | | | • Software usage at customer site can |
| buy" version. By using software SKU agility, | | | | be traced and monitored on the fly for better |
| without modifying or recompiling code the ISV | | | | service |
| can automatically create a registered trial | | | | |
| user database for usage tracking and | | | | Selling software on demand and as a service |
| marketing available to the customer via the | | | | requires strong foundation of security, |
| internet or telephone. | | | | monitoring, metering and pricing |
| | | | capabilities. It is therefore vital that an |
| SKU agility enable ISV's to supervise their | | | | ISV who wants to market and sell software |
| trial activation, leaving presales and | | | | effectively chooses a Software SKU Agility |
| support out of the marketing equation. By | | | | product that will provide him and his users |
| monitoring the license life span, the | | | | with a relevant solution. |