| Increasingly customers are seeking tailor made | | | | the software enthusiast easily be tracked which |
| software on demand. Software SKU Agility through | | | | ensures that no lead is lost. |
| the use of licensing makes it possible for Independent | | | | Software SKU Agility can be used to create specific |
| Software Vendors (ISV's) to create specific software | | | | client oriented software for each client without having |
| solutions for organizations that buy software from | | | | to redesign code. |
| them. It is also equally important that the ISV is able to | | | | Software SKU Agility - Benefits |
| track, monitor and protect the use of their software. | | | | • Enables utility pricing models for continual |
| Software companies need to continuously improve | | | | revenue streams as customers can pay only for the |
| their systems and increase efficiency and revenue. It is | | | | modules they use. |
| becoming common practice for software companies | | | | • Software user visibility enables |
| to offer prospective clients "free trial" application | | | | management to track and monitor sales to ensure |
| versions. However, turning "try and buy" downloads | | | | steady revenue streams |
| into actual revenues has proven to be a challenge. | | | | • Vendors can tailor offerings according to |
| ISV's can also use specific licenses in order to raise | | | | customer specific needs thus boosting customer |
| conversion rates by easily creating and tracking trial | | | | satisfaction |
| versions turning any application into a time-limited or | | | | • Software usage at customer site can be |
| "try and buy" version. By using software SKU agility, | | | | traced and monitored on the fly for better service |
| without modifying or recompiling code the ISV can | | | | Selling software on demand and as a service requires |
| automatically create a registered trial user database | | | | strong foundation of security, monitoring, metering and |
| for usage tracking and marketing available to the | | | | pricing capabilities. It is therefore vital that an ISV who |
| customer via the internet or telephone. | | | | wants to market and sell software effectively |
| SKU agility enable ISV's to supervise their trial | | | | chooses a Software SKU Agility product that will |
| activation, leaving presales and support out of the | | | | provide him and his users with a relevant solution. |
| marketing equation. By monitoring the license life span, | | | | |