| Though tools are traditionally the domain of the males, | | | | their own hands (and not to have to rely on the man |
| there are an increasing number of tools aimed at the | | | | of the house to put up those new shelves), there are |
| fairer sex appearing on the market. | | | | now specially designed girls tool sets. The main |
| Take one of the most masculine pieces of equipment | | | | difference in a tool set for the girls and a tool set for |
| of all time - the Swiss army knife. Ever since the boy | | | | the guys is the colour; the ladies' kits tend to come in |
| scouts were formed the penknife has been an | | | | pink or in floral designs and some even come in a |
| essential piece of kit for any straight guy. Infinitely | | | | stylish hand bag style case, which not only looks good |
| useful with their various corkscrews, blades, pliers, | | | | but is also bound to keep the men's hands off your |
| toothpicks and tweezers, there are few men who | | | | tools. |
| don't own at least one of these. | | | | The auto-industry is also recognising that females offer |
| However, Victorinox, the company behind the classic | | | | a significant market to tap and as such have begun to |
| Swiss army knife have in recent years sought to | | | | offer female-specific roadside tool kits containing all the |
| double their customer base by making penknives | | | | essential emergency supplies such as jump leads, |
| aimed most definitely towards the ladies. The classic | | | | mobile phone chargers, screwdrivers, hammers and |
| knifes are now available in more female colours (think: | | | | ratchets - again available in pink. |
| pink) as well as more compact, elegant designs that | | | | The move into the female market has generally been |
| would slip into a handbag. Other innovations that target | | | | very well received, though there are some hardy |
| the female market include the SwissCard, a credit | | | | feminists who feel that pink tool kits are patronising and |
| card sized multi-tool that fits neatly into a wallet and | | | | have pointed out that women don't need tools to be |
| contains the essentials such as a nail file, mirror and | | | | pink to be able to use them. |
| scissors. | | | | However, the feminised tool sets continue to attract |
| Other companies have also sought to feminise what | | | | girls into this traditionally male dominated area and for |
| has always been considered the domain of the male. | | | | the fairer sex, and the manufacturers alike, that can't |
| In a bid to encourage more ladies to take matters into | | | | be a bad thing. |