| Though tools are traditionally the domain
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| | into their own hands (and not to have to
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| of the males, there are an increasing
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| | rely on the man of the house to put up
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| number of tools aimed at the fairer sex
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| | those new shelves), there are now
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| appearing on the market.
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| | specially designed girls tool sets. The
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| Take one of the most masculine pieces of
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| | main difference in a tool set for the
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| equipment of all time - the Swiss army
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| | girls and a tool set for the guys is the
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| knife. Ever since the boy scouts were
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| | colour; the ladies' kits tend to come in
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| formed the penknife has been an essential
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| | pink or in floral designs and some even
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| piece of kit for any straight guy.
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| | come in a stylish hand bag style case,
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| Infinitely useful with their various
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| | which not only looks good but is also
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| corkscrews, blades, pliers, toothpicks
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| | bound to keep the men's hands off your
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| and tweezers, there are few men who don't
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| | tools.
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| own at least one of these.
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| | The auto-industry is also recognising
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| However, Victorinox, the company behind
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| | that females offer a significant market
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| the classic Swiss army knife have in
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| | to tap and as such have begun to offer
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| recent years sought to double their
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| | female-specific roadside tool kits
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| customer base by making penknives aimed
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| | containing all the essential emergency
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| most definitely towards the ladies. The
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| | supplies such as jump leads, mobile phone
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| classic knifes are now available in more
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| | chargers, screwdrivers, hammers and
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| female colours (think: pink) as well as
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| | ratchets - again available in pink.
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| more compact, elegant designs that would
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| | The move into the female market has
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| slip into a handbag. Other innovations
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| | generally been very well received, though
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| that target the female market include the
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| | there are some hardy feminists who feel
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| SwissCard, a credit card sized multi-tool
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| | that pink tool kits are patronising and
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| that fits neatly into a wallet and
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| | have pointed out that women don't need
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| contains the essentials such as a nail
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| | tools to be pink to be able to use them.
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| file, mirror and scissors.
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| | However, the feminised tool sets continue
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| Other companies have also sought to
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| | to attract girls into this traditionally
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| feminise what has always been considered
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| | male dominated area and for the fairer
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| the domain of the male. In a bid to
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| | sex, and the manufacturers alike, that
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| encourage more ladies to take matters
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| | can't be a bad thing.
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