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Top 5 Tips For Effective E-mail Marketing

Over the past few years, research hase-mails they receive. The most popular
continued to prove the benefits of e-mailinterest categories, according to the study,
marketing for business: low costs, highare coupons and household goods.But you're
conversion rates and detailed tracking arecoupon is no good unless the user opens the
all notable features. But e-mail marketing isemail. Users in the study said the most
becoming much more than just a tool forcompelling reason for them to open a business
spammers and e-businesses. Consumers areemail is the name in the "from" field. So
becoming increasingly savvy on theit's a good idea to make sure your company
differences between spam and permission-basedname is clearly stated there. Another major
emails, and more and more of them arefactor is the "subject" line. Users cite
accepting permission-based e-mail marketingdiscount offers and interesting news as the
as a positive replacement for direct mail.Themost compelling subject lines, followed by
best news is that the majority of people whonew product announcements and free shipping
receive permission-based e-mails open, onoffers.4. Click-through and conversion: Show
average, 78% of them.Jupiter Research reportsme  the  money!
effective email marketing campaigns can
produce nine times the revenues and 18 timesSo the user has opened your email and read
the profits of broadcast mailings. Butthe content. Great. But where's the sale?
crafting an effective business email is bothThere's good news here. For one, consumers
an art and a science. Here is a list ofare increasingly likely to make purchases as
factors, potential problems and effectivea direct result of a business email campaign.
solutions to keep in mind:1. Spam! Spam!One-third of users in the DoubleClick study
Spam!  I  don't  need  any  Viagra!had purchased something by clicking a link on
an email. Another 42% clicked on an email
The average consumer receives more than 300link for more information, then purchased the
emails a week, 62% of which are spam. Noproduct at a later time. Second, online
wonder there's such hostility towards thecouponing is booming: 73% of consumers have
industry. But spam filters, bulk folders andredeemed an online coupon for an online
"report spam" features are helping consumerspurchase, and 59% have redeemed an online
become more at ease about the perils of spam.coupon offline.In terms of industries, the
While 89% of users cited spam as a majortop performers are travel, hardware/software,
concern in 2003, that number dropped to 85%electronics, apparel, food, home furnishings,
in 2004, proportionally to an increase in thegifts/flowers and sporting goods. All
use of spam-fighting tools.So as acompanies sending business emails in those
permission-based business email marketer,categories said between 71% and 80% of
what can you do? One tip is to remind yourrecipients have purchased their products
subscribers to add you to their "safebecause of an email campaign.There's no need
senders" list. The second, and mostto fret if your company doesn't fit in to one
important, tactic is to make sure your emailof those industries. The overall landscape
marketing service provider has a goodfor email marketing conversions is looking
relationship with ISPs. This will ensure thatbrighter every day. The average
your email marketing campaigns go into yourclick-to-purchase rate has increased nearly
subscribers' inboxes, not their junk mail30% since 2004 and the average
folders. When choosing an email marketingorders-per-email-delivered rate has increased
software, make sure the company has strictmore than 18% since last year.5. Stats
anti-spam policies and complies with thetracking:  Who  are  my  real  consumers?
guidelines of Can-Spam.2. Images and
formatting:  Why  do  my  emails look broken?E-mail marketing is an increasingly popular
tool in effective CRM, and it's about time
Broken email campaigns are an increasingmore businesses recognize that. First off, if
concern among email marketers, especiallyyour provider's email services for business
since several companies and web-based emaildo not include detailed, real-time tracking,
providers now block graphics as a measure toyou're getting a raw deal. Real-time tracking
combat spam. In fact, according to ClickZ,is now an industry standard, and it's highly
40% of email marketing messages delivered tovaluable, as it allows you to see the exact
inboxes are "broken."This was actuallymoment a user opens your campaign, clicks on
something that came up during Eliteweb.cc'syour link and makes that purchase. Studying
beta-testing phases, as we had a client inyour users can help you improve your
the Canadian Government whose recipients werecommunications efforts, so each campaign
mostly using highly secure email programs.performs better than the last (several email
The solution we came up has now become one ofservice providers also let you compare the
our key competitive advantages.Whatperformance of your campaigns).But many
Eliteweb.cc does is it publishes every singlemarketers are still in the dark. According to
email marketing campaign sent to a securea recent WebTrends research, only 5% of
location on the web (a location only originalmarketers are very confident in the
recipients of the email can access, thanks tomeasurement of their online marketing
encrypted technology that automaticallyefforts, while 26% admit they're "flying
authenticates the user). The technology alsoblind." WebTrends says the low confidence
ensures you can track your users' behaviors,comes from a lack of knowledge when it comes
even if they are reading your email campaignto measurement, which means there's still a
at the secure web location.3. Personalizationlot of work to be done.In email marketing, a
and relevant content: In a business e-mail,blind shot won't take you very far. But if
one  size  does  not  fit  all.you aim properly by following these essential
rules of play, you should soon be reaping the
In a recent study by DoubleClick, emailsame major results as so many online and
users were 72% more likely to respond to aoffline businesses.Robert Burko is the
business e-mail if its content was based onpresident and founder of Eliteweb.cc, a web
the interests they had specified. That numberportal that provides Fortune 500 solutions
points out the absolute importance offor small and medium-sized businesses.
allowing users to choose their own interestEliteweb.cc's Elite Email Marketing program
groups and have control over which businessis optimized for all the above tips.



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