| Over the past few years, research has
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| | receive. The most popular interest
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| continued to prove the benefits of e-mail
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| | categories, according to the study, are
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| marketing for business: low costs, high
| |
| | coupons and household goods.But you're
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| conversion rates and detailed tracking
| |
| | coupon is no good unless the user opens
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| are all notable features. But e-mail
| |
| | the email. Users in the study said the
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| marketing is becoming much more than just
| |
| | most compelling reason for them to open a
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| a tool for spammers and e-businesses.
| |
| | business email is the name in the "from"
|
| Consumers are becoming increasingly savvy
| |
| | field. So it's a good idea to make sure
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| on the differences between spam and
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| | your company name is clearly stated
|
| permission-based emails, and more and
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| | there. Another major factor is the
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| more of them are accepting
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| | "subject" line. Users cite discount
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| permission-based e-mail marketing as a
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| | offers and interesting news as the most
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| positive replacement for direct mail.The
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| | compelling subject lines, followed by new
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| best news is that the majority of people
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| | product announcements and free shipping
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| who receive permission-based e-mails
| |
| | offers.4. Click-through and conversion:
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| open, on average, 78% of them.Jupiter
| |
| | Show me the money!
|
| Research reports effective email
| |
| | So the user has opened your email and
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| marketing campaigns can produce nine
| |
| | read the content. Great. But where's the
|
| times the revenues and 18 times the
| |
| | sale? There's good news here. For one,
|
| profits of broadcast mailings. But
| |
| | consumers are increasingly likely to make
|
| crafting an effective business email is
| |
| | purchases as a direct result of a
|
| both an art and a science. Here is a list
| |
| | business email campaign. One-third of
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| of factors, potential problems and
| |
| | users in the DoubleClick study had
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| effective solutions to keep in mind:1.
| |
| | purchased something by clicking a link on
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| Spam! Spam! Spam! I don't need any
| |
| | an email. Another 42% clicked on an email
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| Viagra!
| |
| | link for more information, then purchased
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| The average consumer receives more than
| |
| | the product at a later time. Second,
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| 300 emails a week, 62% of which are spam.
| |
| | online couponing is booming: 73% of
|
| No wonder there's such hostility towards
| |
| | consumers have redeemed an online coupon
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| the industry. But spam filters, bulk
| |
| | for an online purchase, and 59% have
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| folders and "report spam" features are
| |
| | redeemed an online coupon offline.In
|
| helping consumers become more at ease
| |
| | terms of industries, the top performers
|
| about the perils of spam. While 89% of
| |
| | are travel, hardware/software,
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| users cited spam as a major concern in
| |
| | electronics, apparel, food, home
|
| 2003, that number dropped to 85% in 2004,
| |
| | furnishings, gifts/flowers and sporting
|
| proportionally to an increase in the use
| |
| | goods. All companies sending business
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| of spam-fighting tools.So as a
| |
| | emails in those categories said between
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| permission-based business email marketer,
| |
| | 71% and 80% of recipients have purchased
|
| what can you do? One tip is to remind
| |
| | their products because of an email
|
| your subscribers to add you to their
| |
| | campaign.There's no need to fret if your
|
| "safe senders" list. The second, and most
| |
| | company doesn't fit in to one of those
|
| important, tactic is to make sure your
| |
| | industries. The overall landscape for
|
| email marketing service provider has a
| |
| | email marketing conversions is looking
|
| good relationship with ISPs. This will
| |
| | brighter every day. The average
|
| ensure that your email marketing
| |
| | click-to-purchase rate has increased
|
| campaigns go into your subscribers'
| |
| | nearly 30% since 2004 and the average
|
| inboxes, not their junk mail folders.
| |
| | orders-per-email-delivered rate has
|
| When choosing an email marketing
| |
| | increased more than 18% since last
|
| software, make sure the company has
| |
| | year.5. Stats tracking: Who are my real
|
| strict anti-spam policies and complies
| |
| | consumers?
|
| with the guidelines of Can-Spam.2. Images
| |
| | E-mail marketing is an increasingly
|
| and formatting: Why do my emails look
| |
| | popular tool in effective CRM, and it's
|
| broken?
| |
| | about time more businesses recognize
|
| Broken email campaigns are an increasing
| |
| | that. First off, if your provider's email
|
| concern among email marketers, especially
| |
| | services for business do not include
|
| since several companies and web-based
| |
| | detailed, real-time tracking, you're
|
| email providers now block graphics as a
| |
| | getting a raw deal. Real-time tracking is
|
| measure to combat spam. In fact,
| |
| | now an industry standard, and it's highly
|
| according to ClickZ, 40% of email
| |
| | valuable, as it allows you to see the
|
| marketing messages delivered to inboxes
| |
| | exact moment a user opens your campaign,
|
| are "broken."This was actually something
| |
| | clicks on your link and makes that
|
| that came up during Eliteweb.cc's
| |
| | purchase. Studying your users can help
|
| beta-testing phases, as we had a client
| |
| | you improve your communications efforts,
|
| in the Canadian Government whose
| |
| | so each campaign performs better than the
|
| recipients were mostly using highly
| |
| | last (several email service providers
|
| secure email programs. The solution we
| |
| | also let you compare the performance of
|
| came up has now become one of our key
| |
| | your campaigns).But many marketers are
|
| competitive advantages.What Eliteweb.cc
| |
| | still in the dark. According to a recent
|
| does is it publishes every single email
| |
| | WebTrends research, only 5% of marketers
|
| marketing campaign sent to a secure
| |
| | are very confident in the measurement of
|
| location on the web (a location only
| |
| | their online marketing efforts, while 26%
|
| original recipients of the email can
| |
| | admit they're "flying blind." WebTrends
|
| access, thanks to encrypted technology
| |
| | says the low confidence comes from a lack
|
| that automatically authenticates the
| |
| | of knowledge when it comes to
|
| user). The technology also ensures you
| |
| | measurement, which means there's still a
|
| can track your users' behaviors, even if
| |
| | lot of work to be done.In email
|
| they are reading your email campaign at
| |
| | marketing, a blind shot won't take you
|
| the secure web location.3.
| |
| | very far. But if you aim properly by
|
| Personalization and relevant content: In
| |
| | following these essential rules of play,
|
| a business e-mail, one size does not fit
| |
| | you should soon be reaping the same major
|
| all.
| |
| | results as so many online and offline
|
| In a recent study by DoubleClick, email
| |
| | businesses.Robert Burko is the president
|
| users were 72% more likely to respond to
| |
| | and founder of Eliteweb.cc, a web portal
|
| a business e-mail if its content was
| |
| | that provides Fortune 500 solutions for
|
| based on the interests they had
| |
| | small and medium-sized businesses.
|
| specified. That number points out the
| |
| | Eliteweb.cc's Elite Email Marketing
|
| absolute importance of allowing users to
| |
| | program is optimized for all the above
|
| choose their own interest groups and have
| |
| | tips.
|
| control over which business e-mails they
| |
| |
|
