| What is the title of each page. | | | | content to link to other pages within your |
| | | | website. |
| The title of your page can be seen in the top | | | | |
| left hand side of your browser. | | | | Dynamic page names |
| | | | |
| The title of each page should relate to the | | | | Search engines have difficulty reading |
| information on the page and be unique for | | | | sessions (sessions are codes appended to the |
| each page. The title is a very important part | | | | web address to identify users on the |
| of the web page and must be treated | | | | website). If you have session variables on |
| accordingly. | | | | your site, search engines may not index your |
| | | | pages. Are naming conventions used for your |
| Descriptive Meta Tags | | | | folders and files on your website. E.g. If |
| | | | you have keyword phrases are the individual |
| The Description meta tag is normally used to | | | | words separated with hyphens? |
| describe your listing in the search engines. | | | | |
| It is important that this description entices | | | | Fast loading pages |
| people to click on your link. It would not be | | | | |
| beneficial to have the same listing | | | | Are your pages quick to load. If they are not |
| description for each page. Make each page | | | | the search engine may not hang around to |
| description unique. | | | | index them. The average age size should be |
| | | | less than 110Kb. If it is not then it is |
| Content | | | | important to identify what is increasing the |
| | | | size of the page and correct it. |
| Unique content is king. The more relevant | | | | |
| content you have on your website the better. | | | | Web Standards |
| Always bare in mind the topic of that page | | | | |
| and ensure that the page title, paragraph | | | | Have you updated your website to the latest |
| headings and text relate to that topic. | | | | web standards. The Internet is a forever |
| | | | changing media and standards have been |
| The content should be well written and | | | | suggested by the World wide web consortium ( |
| semantically correct. Headings actually have | | | | . By rebuilding a website using the latest |
| an order within the code, so ensure that this | | | | standards we have the ability to separate the |
| rule is used. | | | | content of the website from the presentation |
| | | | (design). Benefits of this include being able |
| It is the content that will be catalogued by | | | | to supply search engines with clean text, not |
| the search engines and this is how they will | | | | blurred by coding. Also the ability to change |
| understand what each individual page is | | | | design more regularly becomes affordable. |
| about. | | | | |
| | | | Disability and Discrimination Act |
| Do you have a sitemap? | | | | |
| | | | Does your website comply to the DDA. Are |
| It is important that the search engines can | | | | blind people able to "hear" your website if |
| see all your pages. A good way of doing this | | | | they have the correct "reader". What about |
| is to add a sitemap which is accessible from | | | | the partially sighted? Ensure that all of |
| the homepage. This sitemap will list all your | | | | your images have labels correctly added to |
| pages by the topic of that page allowing a | | | | them (known as alt tags). Can people easily |
| search engine to find every single page on | | | | change the text using the browser text size |
| your website. Are you sure that all of your | | | | facility? |
| pages are listed in the search engines? | | | | |
| | | | Summary |
| Navigation links | | | | |
| | | | These are on site areas to look at and will |
| Ensure that your menu links contain the text | | | | allow the search engines to determine what |
| of the topic or page they are linking to. Do | | | | your site is all about. Never forget the need |
| not forget the links that are within your | | | | to look at off site promotion! |
| content. Try and use relevant text with your | | | | |