| What is the title of each page. | | | | Dynamic page names |
| The title of your page can be seen in the top left hand | | | | Search engines have difficulty reading sessions |
| side of your browser. | | | | (sessions are codes appended to the web address to |
| The title of each page should relate to the information | | | | identify users on the website). If you have session |
| on the page and be unique for each page. The title is a | | | | variables on your site, search engines may not index |
| very important part of the web page and must be | | | | your pages. Are naming conventions used for your |
| treated accordingly. | | | | folders and files on your website. E.g. If you have |
| Descriptive Meta Tags | | | | keyword phrases are the individual words separated |
| The Description meta tag is normally used to describe | | | | with hyphens? |
| your listing in the search engines. It is important that this | | | | Fast loading pages |
| description entices people to click on your link. It would | | | | Are your pages quick to load. If they are not the |
| not be beneficial to have the same listing description | | | | search engine may not hang around to index them. |
| for each page. Make each page description unique. | | | | The average age size should be less than 110Kb. If it is |
| Content | | | | not then it is important to identify what is increasing the |
| Unique content is king. The more relevant content you | | | | size of the page and correct it. |
| have on your website the better. Always bare in mind | | | | Web Standards |
| the topic of that page and ensure that the page title, | | | | Have you updated your website to the latest web |
| paragraph headings and text relate to that topic. | | | | standards. The Internet is a forever changing media |
| The content should be well written and semantically | | | | and standards have been suggested by the World |
| correct. Headings actually have an order within the | | | | wide web consortium ( . By rebuilding a website using |
| code, so ensure that this rule is used. | | | | the latest standards we have the ability to separate |
| It is the content that will be catalogued by the search | | | | the content of the website from the presentation |
| engines and this is how they will understand what each | | | | (design). Benefits of this include being able to supply |
| individual page is about. | | | | search engines with clean text, not blurred by coding. |
| Do you have a sitemap? | | | | Also the ability to change design more regularly |
| It is important that the search engines can see all your | | | | becomes affordable. |
| pages. A good way of doing this is to add a sitemap | | | | Disability and Discrimination Act |
| which is accessible from the homepage. This sitemap | | | | Does your website comply to the DDA. Are blind |
| will list all your pages by the topic of that page allowing | | | | people able to "hear" your website if they have the |
| a search engine to find every single page on your | | | | correct "reader". What about the partially sighted? |
| website. Are you sure that all of your pages are listed | | | | Ensure that all of your images have labels correctly |
| in the search engines? | | | | added to them (known as alt tags). Can people easily |
| Navigation links | | | | change the text using the browser text size facility? |
| Ensure that your menu links contain the text of the | | | | Summary |
| topic or page they are linking to. Do not forget the links | | | | These are on site areas to look at and will allow the |
| that are within your content. Try and use relevant text | | | | search engines to determine what your site is all about. |
| with your content to link to other pages within your | | | | Never forget the need to look at off site promotion! |
| website. | | | | |