Evaluate Your Own Website

What is the title of each page.Dynamic page names
The title of your page can be seen in the top left handSearch engines have difficulty reading sessions
side of your browser.(sessions are codes appended to the web address to
The title of each page should relate to the informationidentify users on the website). If you have session
on the page and be unique for each page. The title is avariables on your site, search engines may not index
very important part of the web page and must beyour pages. Are naming conventions used for your
treated accordingly.folders and files on your website. E.g. If you have
Descriptive Meta Tagskeyword phrases are the individual words separated
The Description meta tag is normally used to describewith hyphens?
your listing in the search engines. It is important that thisFast loading pages
description entices people to click on your link. It wouldAre your pages quick to load. If they are not the
not be beneficial to have the same listing descriptionsearch engine may not hang around to index them.
for each page. Make each page description unique.The average age size should be less than 110Kb. If it is
Contentnot then it is important to identify what is increasing the
Unique content is king. The more relevant content yousize of the page and correct it.
have on your website the better. Always bare in mindWeb Standards
the topic of that page and ensure that the page title,Have you updated your website to the latest web
paragraph headings and text relate to that topic.standards. The Internet is a forever changing media
The content should be well written and semanticallyand standards have been suggested by the World
correct. Headings actually have an order within thewide web consortium ( . By rebuilding a website using
code, so ensure that this rule is used.the latest standards we have the ability to separate
It is the content that will be catalogued by the searchthe content of the website from the presentation
engines and this is how they will understand what each(design). Benefits of this include being able to supply
individual page is about.search engines with clean text, not blurred by coding.
Do you have a sitemap?Also the ability to change design more regularly
It is important that the search engines can see all yourbecomes affordable.
pages. A good way of doing this is to add a sitemapDisability and Discrimination Act
which is accessible from the homepage. This sitemapDoes your website comply to the DDA. Are blind
will list all your pages by the topic of that page allowingpeople able to "hear" your website if they have the
a search engine to find every single page on yourcorrect "reader". What about the partially sighted?
website. Are you sure that all of your pages are listedEnsure that all of your images have labels correctly
in the search engines?added to them (known as alt tags). Can people easily
Navigation linkschange the text using the browser text size facility?
Ensure that your menu links contain the text of theSummary
topic or page they are linking to. Do not forget the linksThese are on site areas to look at and will allow the
that are within your content. Try and use relevant textsearch engines to determine what your site is all about.
with your content to link to other pages within yourNever forget the need to look at off site promotion!
website.