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5 Sure-Fire Tips for Buying a New Computer

So you're thinking of buying a newroad.3. Can You Negotiate the Price Down?A
computer...Where do you start? There are socomputer is a relatively large investment -
many brands and models of computersanywhere from a few hundred to a few thousand
available, and it can all be a littledollars. Many computer buyers expect that
overwhelming when you start to lookthere is a significant amount of "wiggle
around.How do you decide what type ofroom" on the price.The reality is that most
computer you need? And perhaps morecomputer hardware - the physical pieces like
importantly, how do you decide what the bestthe computer, monitor and printer - is sold
value is?I have sold computers professionallyat very low profit margins. Often, computer
for almost 20 years, and there are certainsystems are even sold at or below the dealer
"tricks of the trade" that most computercost. When you're buying a computer, it never
stores and salespeople use. Knowing thesehurts to ask for a better deal, but don't be
secrets can make your decision easier andsurprised if you only get a few dollars off,
will help you buy the right computer for yourif anything.Over the close to 20 years I've
needs.1. Buy What You Need, Maybe a Littlesold computers, I watched the profit margins
MoreOne of the most important things you cango from over 40% to less than 5%. It's almost
do when buying a new computer is make a listembarassing to offer a $20 discount on a
of the things that you will be using it for.$2500 computer system, but that could mean
There are so many different models - withthe difference between making and losing
different capabilities - that you can easilymoney on the sale.What you can do to get the
buy more, or less, than you really need ifbest price is to do some comparison shopping.
you don't.If this is your first computer,Most computer stores offer price-matching
this can be a little tougher. Until you'veguarantees, so if you find your computer for
used a computer, it's hard to know exactlyless at another store, most dealers will
what you might want to do with it beyond thematch or beat that price, even if it means
obvious, like connecting to thethey lose money.4. How Do Computer Stores
internet.Regardless, you should think aboutMake Any Money?You might be wondering how
some of the things you might want to do. Somethese computer stores make any money if
possibilities  include:they're selling computer for so little
profit.Their money is made on add-on items.
Connect  to  the  internetThe highest profit areas in most computer
stores are cables and "consumable" products
Play  gamessuch as printer ink and paper.Printer ink is
a huge money-maker for most computer stores
Digital  photography(even more so for the printer manufacturers).
Why is this? Once you've bought a printer,
Digital  videoyou're going to have to replace your ink at
some point, and continue to replace it as it
Type  documentsruns out.Most chain computer stores and
office supply stores that carry a large
Accountingselection of ink cartridges make more from
ink than they do from the computers
Design  websitesthemselves.Cables also have huge markups. A
cable that costs the store $2-3 will often
Programmingsell for $20-30. That's ten times their
cost!If you're buying a new computer, you
Digital  scrapbookingwill likely need to buy some cables. Some
items - printers, for example - don't often
Geneologyinclude the cables needed to hook them
up.Many printers also come with "starter" ink
Some of these things need more power thancartridges that are only half-full. You might
others. For example, connecting to thealso want to pick up some extra ink
internet really doesn't need a lot of power.cartridges.This is where you should be able
Even the most basic computer available willto negotiate a better price. Don't expect the
probably work just fine.Digital video andsalesperson to throw them in for nothing, but
many games need a lot more power. If youthey should be willing to offer you a better
don't get a fast enough computer with enoughprice. After all, if you're happy with their
memory, you'll be disappointed with theservice, you'll probably continue to buy your
performance.Knowing what you're going to beink, paper and other products from that store
using your computer for will help yourin the future.5. What Software is
salesperson, whether they're on the phone,Included?The last secret of buying a new
the internet or standing in front of you,computer has to do with the software that is
recommend the best system for your needs.As aincluded. Most new computer systems include
general rule you're always better off buyingquite a few programs and sometimes the value
more power than you need rather than less,of the software can be quite high.Something
but buying too much can be a waste ofto watch out for when looking at the included
money.2. Warranty ConsiderationsComputersoftware is "trial versions" or "limited
warranties are one of the most confusing andeditions".Many programs that are preloaded
obscure parts of your purchase. Mostare either crippled versions that don't have
manufacturers have cut back on their customerall the features of the full program, or
service to the point where poor service hastrial versions that will only run for a
become a given.The three most common optionscertain amount of time before they
are onsite, carry-in or manufacturer's depotexpire.Computer are often sold with trial
service.Onsite service can be helpful, butversions  of the following types of software:
think about whether you want to have to be
available for a technician to come andantivirus
diagnose your computer, and possibly have to
come back with parts at another time.Carry infirewall
service is a good option, but find out
whether the service center is factoryMS  Office  or  other  office  suites
authorized for warranty repairs, as well as
whether the technicians are allAccounting  -  both  business  and  personal
certified.Shipping your computer to a factory
service center can take a long time -The computer manufacturers generally don't
sometimes a number of weeks. It also createsmake it easy to tell whether the software on
risk that your computer will be damaged ortheir systems are trial versions or limited
even lost in shipping. In some cases, theversions. This is a question that you should
manufacturer will even replace your computerspecifically ask if you can't find the answer
with another unit and ship it back to you,in their promotional information.If you're
rather than repairing it. This can result inbuying a new computer with trial versions of
your losing any information that was on yourthe software, keep in mind that you will need
system and having to reload all yourto pay to continue using it after the trial
software.Another aspect of the warranty toperiod is over. This is an added cost that
find out about is technical support. Find outyou need to consider as part of your overall
if the computer manufacturer offers abudget.These five "secrets" of buying a new
toll-free phone number and what the qualitycomputer are fairly common sense, but they
of service is like.The better computerare not always made clear up front. Knowing
salespeople will be honest about this andwhat to ask will help you in two ways. First,
tell you if a company's service leavesyou can be sure you are getting the right
something to be desired. You can also do somecomputer for your needs.Second, if the
research on the internet - most of thesalesperson or company that you're dealing
computer magazines like PC Magazine and PCwith explains these things to you without
World have annual customer servicebeing asked, you'll know you're dealing with
comparisons that rate the larger computersomeone who is honest and upfront.Knowing you
companies.Always find out how the warranty iscan trust the people you're dealing with is
handled before making your decision. Even ifan invaluable feature of your new computer
it doesn't influence your choice, knowingsystem.John Lenaghan offers
what to expect if something does go wrongeasy-to-understand advice at the Computer
will save some nasty surprises down theHelp Squad website.



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