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Planning Your Publicity

Now that we're at the end of the year, resolutions, getting organized and of
it's a great time to plan your publicity course - the looming tax season. This is
for 2008. a very "anything goes" time of year, so
With all the talk about the immediacy of if you weren't able to sell fluff pieces
a story, and the unbelievable speed that during the holidays, you might want to
news pieces make it onto TV and radio, we try and repitch them now.
often forget that for most media, lead April - June
times are crucial. Lead times can vary With major companies releasing their
from a day to six months depending on the first quarter earnings (and hogging all
media you're pitching. Generally women's the news space) this could be a tough
magazines have the longest lead times, time to get in. As April 15th looms out
sometimes as much as four to six months. there you'll see a lot of stories
If you want to find out what magazine addressing taxes, saving on taxes, and
lead times are, call their advertising everything financial, but once that date
department and get a copy of their media comes and goes the media will start
kit. This will not only tell you when looking ahead to summer stories and
advertising deadlines are (signaling your "spring fever" pieces.
submission cut-off) but it will also show July - September
you what stories to pitch when. Generally With summer in full swing we'll see a lot
magazines will try and coordinate of lighter business stories, celebrity
advertising to coincide with their stories, trend pieces, and back to
themes, so if you have a story about the school. This is a fantastic time to pitch
benefits of yoga, you might want to dig since many pr firms and media folk are on
through the advertising calendar and see vacation. They still need stories but
if they're planning to address it in a have less people pitching and less folks
future issue. to field those pitches so if you can get
Once you define your publicity targets your story in and it needs very little
and get an idea of what to pitch when, work you could be a shoe-in to get some
you'll want to open up a calendar and coverage.
start circling dates that will matter to October - December
your story. Get creative with this! Often Many pr people think that this is the
dates are overlooked because they may heaviest time of the year, but I tend to
seem too small (like peanut butter and disagree. I think that the media is
jelly day) but everyone's competing for hungry for anything related to the
the biggies: Valentine's Day, Christmas, holidays, end of year perspective,
etc. so why not add some off-beat getting your life in order, New Year's
holidays to your pitching calendar and resolutions (yet again) as well as the
see what happens? If you're looking for next year's prediction stories, etc.
every holiday under the sun (including You'll also see a lot of best and worst
international ones) try downloading the of for the prior year. Relationship
Calgoo calendar - this is a free program experts - now is your time to shine! With
used to sync Outlook with your Google all the family gatherings there's a big
calendar - but an additional benefit of call for getting along, making family
it is that it comes loaded with every relationships better/stronger as well as
imaginable holiday. A great tool to start navigating the busy holiday season and
your planning session! still keeping your sanity.
Once you define holidays/seasons/events Keep in mind that while we've only
you want to pitch your story to, you'll addressed media, these rules apply to
also want to be cognizant of the online media as well as events you might
appropriate seasons and what the media is do. It's much easier to get someone
looking for. Here's a brief outline of interested in something they're already
all four seasons as well as suggested interested in, and by coordinating your
targets/pitches. Keep in mind that efforts, you'll have a much stronger and
breaking news stories and global events focused campaign. Planning your media for
may slant these times considerably, but the upcoming year is one of the best
barring that, the seasonal angles tend to things you can do before the clock
remain fairly consistent. strikes midnight on December 31st. It'll
January - March not only keep your campaign fresh but
The first season of the year is pretty also tightly focused. With a plan in
quiet. The holidays are over and much of place, you'll be ready to hit the ground
the media is looking ahead and looking to running after January 1!
summer with getting fit and weight loss Wishing you a super-successful New Year!
stories, as well as New Year's




www.gripbuddy.com keyword stats [2007-12-05-2007-12-05]



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