| Combinations of two or more of the tips below | | | | be very expensive. Use a separate business |
| are being used by many successful sites | | | | line if you use the phone or you will have |
| today. Use your imagination and see what you | | | | calls coming in to your home phone around the |
| can do with them. Because there are so many | | | | clock as the world turns. If your site |
| web sites on the internet today visitors are | | | | becomes known for this service you may need |
| spread quite thinly and web traffic is one of | | | | to employ people to help keep up. If this |
| the scarcest commodities on the internet | | | | happens you can bring in a two tier system |
| today. Without it your online business does | | | | whereby you have a free service and a paid |
| not exist. | | | | service offering something extra. |
| | | | |
| 1. You could give people a free subscription | | | | 7. Give visitors a free entry into a contest |
| to your newsletter. Almost everyone is | | | | you are running. The prizes should be |
| publishing a newsletter nowadays so it is | | | | something of interest or value to your |
| important to give something extra with the | | | | visitors or relevant to your site's topics. |
| free subscription. You need to set yourself | | | | Most people who enter will continually |
| apart from the other internet marketers out | | | | revisit your web site to get the results. Do |
| there. This might be done by offering a gift | | | | not be discouraged if the first one or two |
| or free advertising when people subscribe. | | | | contests do not set the world on fire. The |
| | | | word has to get out. People will talk to |
| 2. Provide your visitors with new and | | | | their friends about this site that is running |
| original content. Your content will be more | | | | this great contest, and before too long your |
| attractive to your visitors if it is | | | | site will have a name for running contests. |
| up-to-date or original. You could also offer | | | | There are people out there who really go for |
| people the option to reprint the content in | | | | that sort of thing and will visit your site |
| their newsletter or web site. You will need | | | | regularly. |
| to change your content frequently if you do | | | | |
| this. But the benefits are worth the effort. | | | | 8. Let visitors download free software. It |
| The search engines will love your site and | | | | could be freeware, shareware, demos etc. You |
| keep coming back. Your site will rank highly | | | | could even turn part of your site into a free |
| in their results and your visitors will keep | | | | software area and let other people sell it or |
| coming back for the latest updates. | | | | give it away from this area. You do not need |
| | | | to produce the free software yourself. There |
| 3. Use PPC directories. You can advertise in | | | | are plenty of sources on the web. All you |
| pay per click directories. With PPC you only | | | | have to do is link to them. If you gather a |
| pay when some one clicks on your link. If no | | | | significant amount of software of a type |
| one clicks you pay nothing. This method is | | | | relevant to the topic of your site you will |
| very good if you are selling a product at | | | | make your site a valuable resource for your |
| your site. It is easy to assess the cost of | | | | visitors and they will keep coming back to |
| each sale and measure you success. | | | | get more. |
| | | | |
| There are lots of PPC sites out there now. | | | | 9. Offer free online services or utilities |
| Google and Yahoo! are not the only ones. You | | | | from your web site. They could be search |
| can often get a better deal at these other | | | | engine submitting, copy writing proofreading |
| sites depending on the competition for the | | | | etc. The service or utility should be helpful |
| keyword you are using. Shop around. There is | | | | to your target audience. |
| probably a site out there with your keyword | | | | |
| going cheap. But, Make sure that it can | | | | 10. Give your visitors a free membership to |
| deliver the traffic. You can do this by | | | | your online club. People like to feel that |
| checking its Alexa rank. If it is not getting | | | | they belong to something, why not your online |
| much traffic itself, how is it going to | | | | club. You could also give away a free |
| direct traffic to you? | | | | newsletter for club members only. The members |
| | | | will very likely want to contribute a large |
| 4. Give your visitors a free ebook. You could | | | | part of its content making it easy to source |
| write your own and include an ad in the ebook | | | | articles. If you offer them a link back to |
| linking to your site and allow other people | | | | their own site your members will be queuing |
| to sell it or give it away. If you don't want | | | | up to put content in your newsletter. |
| to take the time to write one, you could ask | | | | |
| other writers permission to use their | | | | I goes without saying that all of the above |
| articles and assemble an article eBook. Or | | | | should be relevant to the topic of your site |
| commission an eBook. There are plenty of | | | | in order to be of interest to your visitors. |
| writers around willing to write a fresh eBook | | | | Do not keep changing the topic of your site. |
| for you at a fair price. | | | | I see this happening all too often. The |
| | | | webmaster has a site for three months or so |
| 5. Hold free online classes or seminars. They | | | | and becomes disheartened because his site not |
| could be held in your web site's chat room. | | | | taken off as he hoped, so he decides to try a |
| The idea of "live" information will entice | | | | different topic. Doing so he loses the |
| people to visit your web site. You will | | | | regular visitors s/he had and has to start at |
| become known as an expert on the topic. | | | | the beginning again in the new topic. Also, |
| | | | the search engines will very likely be slow |
| 6. If you have expertise in a certain area | | | | to change to the new topic, confusing |
| you could offer free consulting to people who | | | | everyone who visits from there. It may also |
| visit your web site. You could do this via | | | | affect the PR of the site as the new topic |
| e-mail or by telephone. People will consider | | | | may initially be viewed as unrelated content. |
| this a huge value because consulting fees can | | | | |