| The German name Bosch is one of the biggest | | | | many already recognize them specifically as tools of |
| names in the United States when it comes to power | | | | the trade, and this heavily influences the buying |
| tools and hardware. The company, founded by Robert | | | | behavior of the market. The rationale behind it is that |
| Bosch in 1886, is one of the oldest and most | | | | although a tool used by a master craftsman might not |
| established in the field. But times have changed. No | | | | give you his skill or the quality of his work, at least |
| longer is it Bosch and a few others who hold the entire | | | | you're assured that the tool will endure both time and |
| market. There is now an entire range of competitors | | | | trials because good craftsmen aren't likely to choose |
| ready to match Bosch's price for the same tool that | | | | cheap or shoddy tools. |
| does the same job. Yet why are people willing to pay | | | | Many magazines also reinforce the reputation of |
| for the German-made and German-engineered tools | | | | Bosch for making excellent tools. Every time a new |
| when they could cost up to twice as much as the | | | | power tool from Bosch comes out, a magazine almost |
| competition? | | | | immediately reviews it and invariably gives very |
| It's All about the Quality | | | | positive remarks. Bloggers and DIY enthusiasts all over |
| Granted, most of the other competing companies also | | | | the globe also say the same thing about Bosch tools. |
| have their own system for guaranteeing the quality of | | | | When the media and the people agree on something, |
| the products that they churn out. However, Bosch's | | | | you know it's got to be good. So far, Bosch has |
| European standards are set considerably higher than | | | | received countless distinctions and awards from |
| much of their American and even European | | | | numerous magazines for several of their products. |
| competition. With engineering that clearly puts ease of | | | | A Name to Protect |
| use and user safety first, many consumers are more | | | | As of 2007, 121 year-old Bosch was worth |
| than willing to spend the extra money on Bosch tools. | | | | approximately $49 billion, with over $8 billion worth of |
| Good tools are also a form of investment. Yes, they're | | | | sales in the United States alone. Employing almost |
| expensive, but you can expect them to last for a very | | | | 300,000 people in over 50 countries around the globe, |
| long time. The life span and the durability of the tools | | | | Bosch is also one of the most visible brand names |
| that you buy will determine the returns that they give | | | | around. With a reputation for quality and innovation |
| you, so a more expensive but very durable tool could | | | | (their research and development departments churn |
| give excellent returns, while a cheap and substandard | | | | out almost a thousand patents per year) Bosch can |
| one might not. And because of Bosch's assurance of | | | | and most certainly will give you quality tools. Admittedly, |
| quality, Bosch tools are certainly a good investment. | | | | Bosch isn't the cheapest brand around. Quite the |
| Don't Take My Word for It | | | | contrary, it's one of the most expensive. However, if |
| A large part of Bosch's popularity with consumers is | | | | you're the discerning customer who's looking for |
| that so many professional carpenters and craftsmen | | | | top-quality stuff, then Bosch is the name you should |
| use Bosch tools to get their projects done. Because | | | | look for. |
| Bosch has been around for so long, it's inevitable that | | | | |