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Niche Software Steals Microsoft's Thunder

©  Jim  Edwards  -  All  Rights  reservedfor RSS readers in a market that Microsoft
has yet to even address with any of its
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-software  products.
When you think of software and personalI'll make a daring prediction here: watch for
computers  (PCs),  you  think  Microsoft.Microsoft or another large player to purchase
FeedDemon rather than try to reinvent the
The global software giant dominates the PCwheel  and  build a product brand themselves.
market  in  both  penetration and pocketbook.
**  FireFox  Web  Browser  **
It seems you can't go a single day without
seeing at least one news story and severalSecurity problems always seem to plague the
advertisements for Microsoft or a MicrosoftMicrosoft Internet Explorer (IE) Web browser.
product.
In fact, last year the problem got so bad, it
But that doesn't mean Microsoft dominates inforced Microsoft to release one of the
every corner of the market; in fact, as thelargest free software upgrades (Service Pack
software behemoth gets bigger, numerous niche2)  in  the  history  of  computing.
software offerings spring up to fill in the
gaps  left  in  Microsoft's  wake.According to both and Webside Story, two of
the Web's leading Web analytics companies,
As you'll see, a couple of these nicheMicrosoft's IE market share has dipped below
software programs have managed to either beat90%.
Microsoft to the punch, or even steal market
share away from the seemingly invincibleSee  actual  stats  from  WebSide Story Here:
company.
In response to serious security threats to
**  FeedDemon  **Internet Explorer, an upstart browser named
FireFox from Mozilla.org took off like a
FeedDemon software ($29.95) enables you torocket  ship  in  late  2004.
subscribe to and read RSS Feeds (Real Simple
Syndication).Available free from FireFox offers not only
a full-featured Web browser without the
RSS has emerged as the preferred way to sharesecurity problems, but also a number of
news and other content with subscribersfeatures  not available on Internet Explorer.
across the Internet without the use of email.
Probably the most popular feature Firefox
The advantage to subscribers: as news, blogs,offers over IE is "Tabbed Browsing," which
or other content updates somewhere online,enables you to open multiple Web pages
subscribers receive virtually instantwithout  opening  multiple  windows.
notification just by opening up their reader.
Firefox also limits harmful Active-X controls
This represents a huge time savings sinceand  pop-up  windows.
subscribers can receive updates without
surfing individual sites to chase downFirefox tends towards a less forgiving
stories or wading through piles of spam toattitude on HTML coding and may display some
find  the content  they  actually  want.Web pages awkwardly, where IE displays most
pages  as  the  designer  intended.
The advantage to publishers: no worrying
about whether email notifications, newsDespite this, Firefox makes an excellent
releases, or blog updates made it past thebrowser and Microsoft should take heed that
spam  filters  or  unreliable  mail  servers.market dominance doesn't last forever once
consumers  see  a  viable  alternative.
Though many free RSS reader software packages
exist (just do a search on for "free rssAnd the lesson in all of this for all you
reader"), FeedDemon offers an unmatched suitewould-be entrepreneurs out there with the
of tools that enable serious RSS subscribersnext  great  idea?
the power and flexibility to mix and match
feeds, including the new "POD Casting" crazeIt doesn't matter how big or small your
where content providers syndicate audioorganization, it always comes back to a
content  (MP3)  over  the  web.simple formula: Meet the needs and solve the
problems of a specific niche audience better
Available from FeedDemon sets the standardthan the next guy and you'll be the winner!



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